Adwords bounce rate in Google Analytics

Discussion in 'Google AdWords' started by tbarr60, Aug 17, 2006.

  1. #1
    I am reviewing some stats in Google Analytics and noticed what I would consider a high bounce rate for traffic from Adwords and other high quality source. Should I be concerned over source that have a 20 to over 40% bounce or is this to be expected?
     
    tbarr60, Aug 17, 2006 IP
  2. Frobber

    Frobber Well-Known Member

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    #2
    Does the traffic come from Search or Content Network.

    On my websites the bounce rate for conent network is around 10-20% higher .. on some pages it goes up to 60%

    If you don't know them I would suggest to setup identical campaigns. One for the Search Network only and one for the Content Network.

    Uwe
     
    Frobber, Apr 21, 2008 IP