I am reviewing some stats in Google Analytics and noticed what I would consider a high bounce rate for traffic from Adwords and other high quality source. Should I be concerned over source that have a 20 to over 40% bounce or is this to be expected?
Does the traffic come from Search or Content Network. On my websites the bounce rate for conent network is around 10-20% higher .. on some pages it goes up to 60% If you don't know them I would suggest to setup identical campaigns. One for the Search Network only and one for the Content Network. Uwe