Hello, I have a question in regards to the keyword tool use at google adwords : https://adwords.google.com/select/KeywordToolExternal As an example i have attached an excel sheet. after I have download the results from the keyword harvest ...what does "average search volume relate to ? As you see in the excel sheet or right here: Keywords Avg Search Volume cat 0.73 cat pictures 0.46 feline 0.53 cat food 0.53 kitty cat 0.46 funny cat pictures 0.4 cat breeds 0.46 cat toys 0.46 cat care 0.46 cats 0.66 black cat 0.53 cat food recall 0.46 arctic cat 0.53 all the decimal numebers mean what Average search multiplied by index count ? thanks
the average search volume is not very specific. It does not actually give you an exact number of searches performed daily. The number given is just an indicator of whether there's very little searches performed or whether there's lots of searches performed. The average search volume is also only relative. If you where to place the keyword "cars" within the list, you would find the numbers next to all your other keywords decrease significantly because "cars" receives more searches relatively speaking. If you want more specific values, try googles traffic estimator tool. This tool will tell you the number of clicks an adwords advert can expect to receive per day. You can the use this information to help you gauge how many actual searches are performed for a keyword. Finally, you could try a tool like keyword discovery, which will give you precise figures for how many searches are performed on a particular keyword. However, be weary, the figures that keyword discovery gives are not 100% accurate. No one except google knows what search volumes a keyword gets, keyword discovery only collects sample data from ISP's and other smaller search engines that are willing to share this information and then uses it to estimate what a keyword's search volume really is.
thank you!!! Just get that idea now too. By the way, Have you use wordtracker? I use its non-charge service. Haven't try its free 7 days yet. My friend said it is cool software!