Helps you to prepare a perfect audit report for the company Audit Report Format Ad-words program Snap shot • Gives a quick view about the overall campaigns • Easy to analysis each part of the campaigns Note: "Ratings: Rate yourself for the campaigns you design" Quick view Cost Per Action – CPA Ratings – Good, Fair, Poor Keyword inventory Ratings – Good, Fair, Poor I.e. Active keywords Ad rank Ratings – Good, Fair, Poor Negative keywords Ratings – Good, Fair, Poor Negatives Ratings – Good, Fair, Poor Keyword types Ratings – Good, Fair, Poor Campaign Structure Ratings – Good, Fair, Poor Content strategy Ratings – Good, Fair, Poor Conversion Rate Ratings – Good, Fair, Poor Long tails Ratings – Good, Fair, Poor CTR Ratings – Good, Fair, Poor Geo-targeting Ratings – Good, Fair, Poor Budget Ratings – Good, Fair, Poor Bid boosting – Presence Products on campaign Ratings – Good, Fair, Poor Day parting Ratings – Good, Fair, Poor Campaign Spend (Amount of money) Ratings – Good, Fair, Poor Ad text options Ratings – Good, Fair, Poor i.e. How many number of text ads Budget Ratings – Good, Fair, Poor Overall rating Ratings – Good, Fair, Poor How do we plan to achieve this? 1. Re-structure campaign format and increase focus on our services and products 2. Increase budget if necessary based on the total allotment 3. Increase product representation in campaign 4. Increase brand keywords 5. Increase focus on generic keywords. 6. Identify specific purchase centric keywords 7. Identify campaign level negative keywords 8. Identify adgroup level negative keywords 9. Increase CTR 10. Increase Quality Score 11. Decrease CPC 12. A/B Ad text testing 13. A/B Landing page testing 14. Increase overall keyword count 15. Identify competitor bidding strategies and develop counter strategies 16. Improve Return On Advertising Spending on loss making categories 17. Identify and improve loss making keywords 18. Launch geo-targeted campaigns 19. Launch day parting and bid boosting 20. Study user purchase behavior from analytics