Just noticed that Adwords ads in the Google serps are being displayed with a larger font (the title) than normal. It looks like the Adwords ad font for the title is the same size as the orgnaic results titles. Wonder how this will impact CTR today, and, if it's live across all DCs.
Good catch! I'm seeing it too. My CTR is up slightly today. Not that it means much...but this will be interesting to watch.
I had too look twice...something seemed different but I couldn't put my finger on it. I love it when they do all this stuff during the holiday shopping season (anything that helps CTR and conversions is a-o-k in my book)
I see it in Canada.. and also they have added some local information to some of the listings. For instance:
If they keep the size at this level I think it will drastically change visitor reaction to ppc. it makes ppc that much more valuable. Dave
That is good idea for google and site owner who use adsense to earn money, also advertiser can get traffic faster....