I'm kinda new to adwords and this may be stupid question to ask but whts the difference between the adwords ads which we see on the left and on the right side of the google search result page ... do the left ones rank better ? do they have better quality content or adrank something ?
the one on the left with the orange background is bidding high enough of a cpc for the keyword "lcd tv" for google to give them a bonus spot. The other ones are simply bidding less and do not meet the bid requirements to get highlighted