Adwords adgroup budget tool?

Discussion in 'Google AdWords' started by zaclondon, Dec 2, 2009.

  1. #1
    Does anyone know of a PPC tool out there that allows for budget to be set per adgroup rather than per campaign?

    Possible functionalities:
    - set static budget per adgroup
    - each adgroup can have max 20% of campaign budget
    - each adgroup can have max campaign budget / active adgroups * number
    - notification by email or even SMS

    I have sometimes found that a foolishly added broadband keyword can blow a significant amount of my campaign budget before I notice it. An adgroup or even keyword budget should solve this.

    I am tempted to develop something like this myself, but thought I'd ask around before hand.
     
    zaclondon, Dec 2, 2009 IP
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    No such thing to my knowledge. Budget is set at campaign level so you must set appropriately for total expected spend of all groups you have. I can't ever think of how you would implement that yourself, automatically that is.
     
    Lucid Web Marketing, Dec 2, 2009 IP
  3. zaclondon

    zaclondon Peon

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    #3
    I'm fairly new to PPC and only now gaining some real experience. Do you think being able to set budget at adgroup level is something worth having? Or am I over complicating things?

    In terms of implementation, I could use the API to check spend per adgroup hourly or less, and pause adgroups that's reached it's set budget. When the following day comes, it will resume those adgroups.
     
    zaclondon, Dec 2, 2009 IP
  4. satman46

    satman46 Peon

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    #4
    I found this if this is what u aree refering too/ I copied and pasted this
    What’s the Google Budget Optimizer(TM) tool? The Budget Optimizer™ tool automatically adjusts your keyword maximum cost-per-click (CPC) bids on your behalf. All you need to do is set a target budget, and the Budget Optimizer will actively seek out the most clicks possible within that budget.

    The Budget Optimizer helps you reach your target spend every month without requiring a lot of work on your part. You can save time, eliminate the guesswork related to setting your CPCs, and enhance your return on investment.

    Please note that the goal of the Budget Optimizer is simply to help you receive the highest number of clicks possible within your budget. The Budget Optimizer will not help you achieve a specific ad position. Also, the Budget Optimizer is only available for campaigns with fewer than 10,000 keywords. Good Luck!
     
    satman46, Dec 2, 2009 IP
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    You're over complicating things.

    Why didn't I think of using the API? I'm a programmer! I therefore stand corrected: it could and surely can be done automatically.

    But again, over complicating things. You are limiting your ad exposure for one thing. Why? If you are making a profit from that group, why stop it when reaching a certain spend? If you're not, stop the group all-together. No need to create an app for that.
     
    Lucid Web Marketing, Dec 2, 2009 IP
  6. zaclondon

    zaclondon Peon

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    #6
    Thanks for the info. Although it the budgeting only works on campaign-level budgets. I want something more granular that enables adgroup-level budgets.

    On two occassions now I have blown most of my budget on new experimental keywords, and consequently, my tested and profitable keywords did not get its usual exposure. Which equates to loss for those days. Not happy.

    So I am looking for a way of testing new keywords in the existing campaign but limiting it's spend. I could keep a closer eye on these, but that would be too much mental overhead.

    I came across a new open source app from PPC Coach that might do the job: http://ppc-coach.com/tracker/. The development code is at http://github.com/ppc-coach/ppc-coach.com-tracker

    If the adgroup rules are sufficiently flexible it might do what I need. Or since the code is freely available I can alter it to my needs.

    I'm investigating it now.
     
    zaclondon, Dec 3, 2009 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #7
    > On two occassions now I have blown most of my budget on new experimental keywords

    That's seems to be your first problem there. The first part of my book "Building PPC Campaigns That Get Results" is all about choosing the proper keywords. If you want to experiment with those while limiting your spend, why don't you create a "test" campaign. If you get satisfactory results, move the group to the proper campaign. But you are wasting your time and money if your keywords are not relevant.
     
    Lucid Web Marketing, Dec 3, 2009 IP
  8. zaclondon

    zaclondon Peon

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    #8
    There will always be a need to test new keywords. I have decided on keeping a closer tab on those new keywords with Adwords Alerts. I am also using more phrase and exact match types.

    I have set up Adwords Alerts to email me on high spend per keyword and adgroup. I have bought an iPhone app called MailTones.net which pushes me notifications on emails forwarded to it from Adwords. So far it's working well.
     
    zaclondon, Dec 9, 2009 IP
  9. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #9
    > There will always be a need to test new keywords.

    Yes, but they need to be relevant. You originally used the word "experimental" which to me suggested you may not be using relevant keywords.

    > I am also using more phrase and exact match types.

    Smart. Try to get more impressions on them than broad matches. Your overall number of impressions for the group may go down but your relevancy going up.
     
    Lucid Web Marketing, Dec 9, 2009 IP
  10. zaclondon

    zaclondon Peon

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    #10
    That's true.

    Thank you for all your replies and advice.
     
    zaclondon, Dec 9, 2009 IP