I have been getting into doing some more retail store Adword's accounts. I was wondering how much people rely on ad scheduling, say for targeting stay at home moms, average U.S. consumers, shopping habits and peak internet use times? I canned some of the early morning hours so far, but haven't say for instance jacked up my daily budgets for Saturdays(from my experience a lot of online shopping on Saturdays). Anyone have more hints or tips on targeting e-commerce customers?