Hi, I have a client. They have a web site in English. Their product is a software which can be used in every country. Actually the targeted countries in their adwords account are USA&Canada. They want to target UK&Australie as well. My question is ; is it a good idea to target several countries from the same adwords account? I have a feeling that it may be better to create some new accounts for other countries. May be I'm wrong. Thanks in advance for your help
You are wrong. I have several clients who target several countries from the one account. One such client targets US/UK/Aus/Canada/New Zealand/India/South Africa/Russia/China/Singapore...
I've targeted different countries, including having ads in different European languages, but have always found having them in separate campaigns quite enough - I can't really see why you would need to have them in a different account.