Hello everyone, Few things are to consider, if you are in "HOT" business, it will be difficult to compete, because one click on adwords can be very expensive, and how do you know, if your competition is not clicking on your Ads?. you don't. More hotter business, more competition: more you will pay for click. If you have small budget, u will be in the 3 or 4 page, where no one sees you. if you have free website like blog, you do not need adword, just do your research and find good, related to your website Keywords. Interesting, that most of us think about Google keywords only, but Yahoo, msn and other search engines may not like same keywords. That also to think about. To be on first page of google, you have to start think from domain name. If you in mortgage or car sales busness, in your domain name should be word "mortgage", "loan", "car" "auto". then you get work on related keywords. Its all help to be number one or be on 1st page on Google. My experience with Adword, was bad, long time ago. wanna be first , have a lot of money. happy holidays everyone.
To promote your blog, don't use adwords, except you are selling something from it... and i don't think you do that
I choose SEO and making money keyword, this 2 words are to overcrowded is hard to get in top 100. Im writing about bodybuilding to, and i get almost all traffic from google on that keyword, insane I have 4x more posts in seo keyword
bronxe With Adwords you don't really have to pay much to appear higher in search results, you just have to be relevant, while on other PPC's - more you pay higher you will be,which is wrong.
Its a really easy choice. Just figure out what value each visitor to your site has. I'm working with a legal firm now who don't want to use ad-words. and i'm pressuring them, with the logic that just one click could be a big client that could bring in thousands. Just got to do the maths.