Can someone please explain to me how the above works as it confuses me currently. When using the google adword tool, lets say you search for... nokia mobiles - It will show 550,000 Global Monthly Search Volume using "broad" If you change it to "exact" it will show 74,000 results... However the only thing it changes in the google adword tool itself is it will put the "[]" symbols in place so it shows [nokia mobiles] So can someone please explain to me what the difference is. Thank you
Broad search results will display the number of times the keyword "Nokia mobiles" was along with other words Eg:where to buy nokia mobiles Exact search will display the number of times the keyword "nokia mobile" alone was searched. Its always wise to relay on exact search....
What about if you have a domain that was nokiamobiles.net in that situation would it be ok to go with the broad results when working out how good it will do in getting organic hits. As the url has both keywords does that mean even on broad results it would still show up as it contained all the keywords?
Based on my experience, I'd suggest using the exact results since they are closer to the real traffic you will get.
No... you always concentrate on exact results... It will automatically creates an effect with broad results... If you are trying to create a new site based on nokia mobiles with nokiamobiles.net as your domain,then use keywords that are returned with exact results in the titles and urls... you can exact results alone can help you... Broad results are not used for SEO purposes.Its just for estimating the "popularity" of the keywords... If you focus on broad results,then you may not reach your estimated goal...
I was aiming at getting 10% traffic of the broad searches per month I.e. so if broad search for nokia mobiles is 550,000 searches per month, id think it would be fair to say that you would get 55,000 hits per month organically... This is all based on having a premium domain name though, i.e. nokiamobiles.com So if someone searches for "where to buy Nokia Mobiles" id still hope to get a good result.
remember it's primarily an adwords tool - broad match in adwords includes synonyms and related terms.
No your concept is absolutely wrong..... If you proceed in that way, then your link will be in the 9th or 10th page of google for the search term where to buy Nokia Mobiles No one will go to the 9th page of search results and click the 7th link(that's yours...).even if you get traffic,you won't get 10%..but .0000001% Remember,the higher a keyword is searched,the more you have competition...
Its worked for me with past sites so i dont see it as being absolutely wrong. The reason i was asking is because i just wondered what the differences were between the 2 searches. However i suppose time will tell as ive just got a premium domain. Cheers for all the info
You always want exact results. Broad results give you ANY word or combination of words that make up the keyword. For example, a broad search for "sports utility vehicle" will bring up any and all words containing sports, utility, or vehicle, and there are literally millions of results that you will get for that...when all you are looking for is the EXACT phrase, "sports utility vehicle". Make sense?
I found broad naruto episode gets loads of searches but that's only because people are searching for naruto episode 22, naruto episode 68 and so on...
The "where to find nokia mobiles" vs "nokia mobiles" is an example of PHRASE match vs. EXACT match. The other comments got it right explaining BROAD match covers synonyms and partial matches. I understand you want to optimize with EXACT match, but I don't quite understand why. If I have a phrase match on "nokia mobiles" where there exist other exact matches on "where to find nokia mobiles" are those exact matches all going to get ranked above me (if off-page, authority, & PR were the same among competitors)? I'm talking about SERP. I know the tool is targeted to people deciding how broadly to display their ads.
Maybe its better to go with "phrase" then than "exact" as surely if you had the phrase in your domain you'd well SERPS wise?