If i want to show my ad for every phrase that contain keyword say "Miranda". What i have to do because searcher can use any combination and i want my ad should be displayed everytime when search phrase contains "Miranda".It may be "cool miranda","miranda miranda" or any combination.
simple just enter Miranda as a broad match keyword and it'll show up any time the word is used anywhere in a search
Yup... say your keyword was Jeep Parts it would show up for blah blah blah jeep parts jeep parts blah blah blah jeep blah blah blah parts, etc, etc, however your ad may not show up if it is a really expensive keyword. sometimes I think they review those. And you may show up lower because you don't have an established CTR or you have a competator advertising with a higher bid... but say you bid a hundred dollars a click on the keyword Jeep you should show up for everytime anybody includes that keywords ANYWHERE in their search.