AdWord Question

Discussion in 'Google AdWords' started by boddog, Jul 5, 2008.

  1. #1
    yesterday night
    I signed up with adwords
    I got few keywords brings about 3000 impressions in less than 10 minutes

    then my keywords went inactive due to my bid was lower than google's minimum bid
    it jumped from 0.04 to 10.00

    what the helk
    any help?

    if i don't change the amount of cpc
    will my ad still showing sometimes

    now since my total impression got over 10k
    and every keyword i try to use
    all require 10.00 minimum bid

    I am kind of confused and don't get it

    plz help
     
    boddog, Jul 5, 2008 IP
  2. growingwealth

    growingwealth Peon

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    #2
    This happened to me as well. I just readjusted all the bids over $10. I'm curious why this happens to.
     
    growingwealth, Jul 5, 2008 IP
  3. vesparich

    vesparich Peon

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    #3
    Did you get any clicks? It looks like Google is penalizing you because your CTR is very low.

    Also, do your landing pages have some relevant text?
     
    vesparich, Jul 5, 2008 IP
  4. growingwealth

    growingwealth Peon

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    #4
    I had 5 clicks the first day, then 2 the next, then the big change happened....
     
    growingwealth, Jul 5, 2008 IP
  5. C.Whyte

    C.Whyte Peon

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    #5
    Yup, that happens to everyone lol. Fixing it is what separates the pros from the beginners, and not many people know how to do it (without spending waaaaaaaay too much on keywords)
     
    C.Whyte, Jul 5, 2008 IP
  6. boddog

    boddog Peon

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    #6
    I got 1 click so far
    it's $0.04
    and then

    now all my keywords are inactive

    and everything is $10

    this is really hard to understand

    maybe need to buy a book on google adwords :)

    still have more to learn :)
     
    boddog, Jul 5, 2008 IP
  7. vesparich

    vesparich Peon

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    #7
    Your CTR is way too low. Try breaking up the keywords into smaller adgroups with better keyword-targeted ads. Also, optimize the landing pages for the new adgroups.
     
    vesparich, Jul 5, 2008 IP
  8. boddog

    boddog Peon

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    #8
    ahhh is that matters with the clicks and the impression

    and relevant text in my pages

    ahh that could be the clue

    maybe i will create another ad group to test it out

    thanks
     
    boddog, Jul 5, 2008 IP
  9. boddog

    boddog Peon

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    #9
    ok i will try it now

    lets see how things goes

    are you saying like have 1 or 2 keywords
    maybe less than 5 in an ad group

    will that help
     
    boddog, Jul 5, 2008 IP
  10. vesparich

    vesparich Peon

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    #10
    You can have more keywords than that but just make sure they're all related. You want each adgroup to have one theme. For example, if you're targeting dating, you might have keywords like:

    chicago dating
    los angeles dating
    new york dating

    Split those into:

    chicago dating
    chicago city dating

    ----

    los angeles dating
    l.a. dating
    la dating

    ----

    This tightens the relevance and lets you create more targeted ads such as:

    Los Angeles Dating
    Find Your Mate Today
    .....
    dating.com/LosAngeles

    I hope this helps.
     
    vesparich, Jul 5, 2008 IP
  11. boddog

    boddog Peon

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    #11
    yes it does helps

    thanks

    i will try your suggestion

    thanks so much
     
    boddog, Jul 5, 2008 IP
  12. BrisbaneWebmaster

    BrisbaneWebmaster Peon

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    #12
    Read google's quality score guidelines... that should get you started the rest is hard learned, if you;ve never used Adwords before expect to spend some money testing before you have success.
     
    BrisbaneWebmaster, Jul 5, 2008 IP
  13. Fatherspirit

    Fatherspirit Peon

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    #13
    With Adwords RELEVANCE IS KEY!!

    Make sure that the adcopy at the destination URL for the ad is DIRECTLY reflected in your ad's creative. Use common keywords, keywords that contain the same word or phrase, like making money online, "making money online", [making money online], making money from home, "making money from home", [making money from home], steps to making money online, "steps to making money online", [steps to making money online], making big money, "making big money", [making big money], -free. This should continue for all your chosen keywords! The common keyword/s in this case is obviously 'making money'. This needs to feature on the page where the ad-clicker gets sent to, preferably in the page's title and page content should be loaded with this term too! For your ad, (as an example) use 'making money' in the ad's headline and also in the ad's creative (writing).

    Everything should tie together smartly and if it does your CPC will be smaller. Some keywords are just not worth paying for and these are the ones to avoid usually! Make sure you use long-tailed keywords in your campaigns, (keywords that have several relevant words in them, longer than one word or short phrase).

    If you do all of the above then your Quality Score should be great and Google will always reward you with lower CPC and higher Ad placement!

    All the Best!
    Dave.
     
    Fatherspirit, Jul 5, 2008 IP
  14. boddog

    boddog Peon

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    #14

    great tips
    I will try your tips
    i really used some words that is not quite relevant to my site
    but now, no matter what i type in for my keywords list
    my cpc for any keywords is $10.00
    so.. i have no idea how to deal with this now
    even i want to get a relevant keyword
    it still pops up $10.00 cpc

    any info about this?
     
    boddog, Jul 5, 2008 IP
  15. info

    info Well-Known Member

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    #15
    Your campaign keywords must match with actual keywords on destination page otherwise adwords will increase your bid price irrationally. like you are selling shoes and bidding on terms like mortgage then adwards bid will get increased massively to $5-$10.
     
    info, Jul 5, 2008 IP
  16. boddog

    boddog Peon

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    #16
    yea i know

    thats is how people learn from mistakes

    now my bid dropped down to $1.00

    i think tomorrow it should come back to normal

    and then, i will apply the tips and informations that i learned from you guys on to adwords keywords list
     
    boddog, Jul 5, 2008 IP
  17. boddog

    boddog Peon

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    #17
    thanks for all your helps, I finally got a hand on this google adwords
    now I got another 106,0389 impressions
    with 21 clicks
    cost me almost 6 bucks

    good thing is my ads didn't turn into inactive mood anymore

    even though the cost per clicks still higher than my first ad group that i created when i signed up with adwords

    everything keywords i try to get are all above 20 cents, the maximum is $5.00, it's still better than $10.00 for every keywords :)

    i hope the minimum cost for my cpc will go down to the original soon(less than 10 scents)

    because $5+ per day, i have to pay so much per month
    and i don't even know how much i will make from those visitors who clicked on the ads to get into my site
    so .. have to try for the entire month to see what will happen
     
    boddog, Jul 6, 2008 IP