I am getting many clicks on my ads but very less sales, I am not able to use my adwords account to the full extent even thou I have added image ads and paid extra amount for each keyword and got one conversion over 1000+ clicks Please suggest me some strategy to get better result with adwords
This is not a PPC problem, but a conversion problem. It's your landing page you should analyze. There are A LOT of elements that can make or break conversions: sales letter, call to action, graphics, price, credibility builders etc. etc. I think you should hire a conversion optimization expert.
It might be a conversion problem. But it can be a PPC problem as well. If you're using keywords that are too generic and not specific enough, you'll get less quality traffic. I would stop this campaign and re-think. Even some of the worst campaigns I've seen got better than a 1 in 1000 conversion rate so you are likely getting clicks you don't really want. Then follow Bogdan's suggestions to improve conversions.
You may also want to try different ad variations as well and see which ones convert better. From my experience, I have that this helps.
Yes my keywords are too generic I have a professional cart seo optimized my products and pricing no one can challenge TILL NOW call for action this is something I am missing When I use product name and with other keywords (lowest price, dealer, buy online ) types I get very low hits but conversion is suoer high i mean I get 10-12 hits a week I am not able to reach ad placement on top
I have this problem as well, my conversions in general are great on my site but adwords its barely converting. I use very specific ads and keywords, but I'll create a better call to action. Just not sure how these specific keywords would be the problem but it has to be. Maybe I'll get an expert to help
What is your CTR?....you need to focus on exact searches..Remember: Keywords with high traffic can be broad , and they will less convert ......
Then, use those keywords. You say the others are too generic so don't use them. SEO has nothing to do with your problem. Neither is have a professional cart. Your conversions will depend on whether you convince visitors you have what they need, that it will solve their problem. Price is often not a factor unless that's what they are looking for and judging from your keywords and results, it is. People will pay more sometimes for the same thing if you just make it clear it is better in some way. Sometimes it can be simple things like free shipping or next-day shipping or a free giveaway. As for reaching top placement, you need good QS and high enough bid to outrank competitors.