I am trying to promote several of my websites, but seems impossible to get a cheap keyword. I have tried using niche keywords and I have optimised my ad so the keywords are cheap but I still get .30 or .40 per keyword. Also I have noticed that even if I pay .40 for a .40 keyword but I dont get any impressions. Any suggestions??? Thanks
I can never figure out why people struggle to get cheap keywords. Can you explain further what you are doing? How many keywords? Which ones? What tools are you using? I get 100,000s of impressions per day easily and if I had the money I could get 1,000,000s/d easily.
Sure I have this site about recipes, the domain contains the keyword recipe. I used overture keyword suggestion tool and I tried using the keyword: mexican recipes My adword ads says: Looking for mexican recipes visit our site and find great mexican recipes for free The keyword is only getting 1500 visits a month I had to pay .50 CENTS PER CLICK THAT IS A LOT!
For .50 cents a click I would get 1500 per day or more. 1 - Be more patient: time is your friend, take some time to your campaign get running, take some time to your ads take approved and take some time to you true learn AdWords spirit thing. 2 - Try different Ads every day, one day you will find a Ad that has a very good CTR, if you find a good CTR ad you can get 1500 visits per day for .10 per click or less. 3 - try more broad languages and more broad countries 4 - turn on content and search network 5 - This is very important: to increase your impressions and clicks is very important to create additional ad groups with different keywords that you have not used yet!! But for all these rules, pay attention at your conversion rate. hope this helps.
Ya, that's a lot to pay for so few visitors. The problem is that you are limiting yourself to one keyword. I would set your search CPC to $0.05 and your content CPC to $0.01. Then use the Adwords keyword tool to find variations of the word recipe. Go through the list and add as many as you can. I would also use site-related keywords to do the same. Don't worry about adding inactive keywords. I find that inactive keywords will still sometime get lots of hits on the SERPs and tons on the content network. Try this out for a day or two, keeping your budget low to start. This strategy sometimes gets me hundreds of hits in zero time. If you like the results, then up your budget. If you don't, then sorry to waste your time. If the results are good, but doesn't generate enough hits, then slowing increase your CPC; sometimes across the entire ad groups or one keyword at-a-time, play that by ear. And be patient. It sometimes take a day or two for the campaign to kick into overdrive.
Tighten up your matching options (exact in combination with phrase works well in your market) and bid on multiple variations of your target phrase. For example: [mexican recipes] [mexican recipe] [recipe mexican] [recipes mexican] [free mexican recipes] [free mexican recipe] [easy mexican recipes] [easy mexican recipe] "recipes for mexican" etc, etc, etc. Using broad match with the term "mexican" is what's driving up your CPC.
yes, but for every idea that you have, create an additional adGroup to try it... never change/delete an existent ad group unless you have a good reason for it: remove the bad adGroups by comparing with a better adGroups.
The whole adwords system is ridiculous, I have tried to target misspellings and typos and get a message saying that I need to bid 40 cents for them. WTF?? I am the only guy on earth targeting those words, why do I need to bid 40 cents for them???
welcome to the Quality scoring system of Adwords... One of the sickest thing i ever felt about google...is the introduction of quality scoring system of adwords...i also felt the same problem and after 10 days of using it...i have paused my ads now.... the irritating thing is they make u pay higher bids even though you are the only advertiser going for that keyword(like u stated)...
fryman - yes, the mispell word can be more expensive than the normal, correctly spelled word. Quality score is really strange The code and algorithm translated to this --> Google think you have no reason to bid on it so it is more expensive LOL I try "mexican recipes" in my campaigns. In one of the game-related campaign, it required $4.32 (MYR$3.8 = USD$1.0) so it is like $1.10 per click at position 1.2 according to the "estimator". In another campaign which I have spend a lot on also unrelated keywords in music, "mexican recipes" is very cheap and estimated at position 1.1 greatdeals20031 - I can offer to house your campaigns
Awesome advise GUYS. It really sounds like GOOGLE is only going for the BIG MONEY, for them of course by using the KEYWORD INCREMENT SYSTEM SO YOU PAY A LOT PER KEYWORD. I think I will place a couple of campaings doing good keyword research, if my keywords are still inactive becuase I will only pay .05 per click I will leave it like that, if that does not work I will probably just quit using ADWORDS.
If you are interested, I can house your campaign for you under my account - Yahoo/Overture requird a minimum of $.10 so Google is better if you can get cheap keywords that work well.