Hi all, I am new to this forum and don't know much about the adword program. The only thing I know about it is we can create ads that Google is going to show in search results under the sponsored links title (correct me if I am wrong). For that we need to pay Google according to the bid amount. I would like to hear from experts that how I can choose keywords that can pay me back what I am going to invest. Where ever I read about this is I need to have a comparative look at CPC but I don't know much about that. Please help
there are lot of keyword tools online available free as well as paid you can refer to them to get an idea about the keyword CPC. i usually prefer google tool which gives many info as the CPC, advertiser competition, avg. pos, global and local search volume which is not exactly but somewhat to get an idea in the initial stage it helps a lot.....