Hi, I have a website that offers mortgage services. I have had 112 Adword click throughs to my site, but only three people have bothered to fill out the online form or call the toll free number and leave a message. The site is a template site that has five pages and was created by professionals and is very well done. When I do offline print media advertising it can take from six to eight weeks before the ads start generating repsonses. I am just wondering why I have gotten such a low response to my Adword click throughs. Thanks, -cinque88
There could be multiple reasons for the same, is the campaign being managed by you or by any agency. 1. Check your keywords 2. Conduct A/B testing of your ad copies 3. Check if your ad budget for the day is exhausted before the day 4. Check your destination URL 5. Improve your landing page where the details are mentioned These are basics, hope it is of help.
Most people don't like to just fill out a form. They use the Internet to find information. So if you page is basically only a form without the information they are seeking, you'll get a low response. You also got to give them a reason to fill that form, call you, buy online. You are trying to sell something so sell. Imagine going into a store and you're given a form to fill before you are shown the merchandise. Would you do that?
yes, but the OP also mentiones that he has a toll free number for enquiries - I would probably say something must be wrong with the design of your website - try moving the phone number to a more prominent position perpahs?
are you getting the right traffic? let the campaign run for one or two weeks. when there are sufficient clicks you have received check the search terms report (keywords > search report).. this is a highly useful report. it will show you on which keywords and phrases your ad was clicked. there will definitely be some irrelevant keywords/phrases. select those and add them as negative keywords... also make it sure you ad is appearing in relevant locations. choose carefully the device based and location based signals, etc.. after this concentrate on the landing page ... mostly the conversion rates are lower in adwords campaigns ... it can range up to 1 to 5 % ..... keep on trying ...
Doesn't matter. Still have to have something that makes people want to call. Just putting the number there, even prominently, won't make them want to call, even if it is toll-free. Something is wrong with the site all right, but it's not the design. It's how he's making his pitch. He may be getting unqualified traffic too just by having poor keywords to start with. Both the campaign and the site have to be looked at.
Hi, Thanks for all of the replys. Just by coincedence, Google Adwords called me today with a new campaign. I may try it for a few days and see what happens. My first question to them was why the low conversions on 112 clicks throughs, but the person that I was talking to was a sales person, and didn't actually put the campaign together, and couldn't answer basic questions. I am getting much more information from these posts. The landing page is much more than a form, and the content seems to be geared toward solving the customer's problems. And delmoon01 I will study the search terms report. And your negative keyword suggestion is one that I would have never thought of. I am also wondering if I could study my competition and try to see what works for them?
Studying your competition is a must! It will enable you to find out who's receiving the high Click through ratios, what works as a landing page and the only way to write brilliant ads is to see what your ad is going to be next to!
Ok, I have identified one particular company that always has a high Adwords postion for the keywords that I use, and this is not some major well know company. So how would I discover who is receiving the high click through ratios for these keywords?
You should think about building the best campaign you can and keep on improving instead of trying to figure out how much a competitor is paying. First, short of having access to their account, you can't know any of that information. You can make educated guesses about certain things such as their CTR (actually if you believe it's better or worse than yours). But you cannot find out specifics and that information would be no use to you. You can't control what others are doing. You must try to be better. The only thing you can really study is the ads they're using. Even if someone is in first place, doesn't mean they have the highest CTR. All it means is that their QS times bid is highest, at this moment. That doesn't tell you their QS, their CTR or their bid. Concentrate on improving your own QS and trying to beat them.
I know that if you want to become really good at this you have to study, and do your homework and research. One marketing guru says that whether you are online or offline, marketing is marketing, and you should try to sell the sizzle not the bacon. But who would guess that there would be so many ins and outs to placing one little 4 line ad.