So I decided to try using PPC to advertise this product. I initially added about 15 long tail keywords (exact match). Now, its been about 12 hours since I have done that and I only had 12 impressions and 0 clicks. Do you guys think my keywords are way too specific? My ad ranking is accpetable; most are above 6 ( I deleted a keyword that was ranked 7). I did add about 15 keywords to see if i would get more impression and therefore more clicks. Feel free to give me any suggestion on improving on the number of clicks. Thanks. By the way, I set my max CPC as 0.15. Is that too little?
give it longer. but yes, long-tails only garner 1 click a day per key (let's say, for example). it's the accrual of many, many, many long-tails that gives you real traffic.