Well here is the situation. I have 2 ad blocks which are the same exact size (300x250). I decided to split it up when collecting stats. 1. Homepage 2. Every other page I noticed while the homepage gets about 10-15% more clicks it earns about 40-60% less revenue. My homepage has more writing (just a paragraph) than the rest of the pages but while browsing through the site myself I noticed the ads are almost exactly the same. I also have different meta information on the homepage compared to the other pages, but otherwise everything is the same. Does anyone have any idea what I can do to get that revenue on the homepage matching that of the other pages? It just doesn't make sense to me. Much appreciated.
Same situation here. Despite all the content on your home page, I think users just feel like home page isn't worth dwelling on for very long. Like it's just a gateway to the "real" information. Who knows...
You're going to drive yourself nuts trying to figure this stuff out. I'd just leave it alone and keep doing what you do. Add content, promote the site, and rinse and repeat.
I don't get what you guys mean that users sometimes use the homepage as a gateway. What does that have to do with revenue? The clicks are there. The revenue just doesn't match up with the same exact zone just on a different page. The difference is significant thats why it's bothersome.
He means that most people who are regular visitors to your site won't stay at the homepage very long. They'll stop by, see if there's anything new, and if there is, they'll click on the link to go read the article/content you have on the interior pages, but if there isn't, they'll just leave. I.e. they don't spend any great deal of time on your front page. He's right, kinda.
But what does that have to do with the revenue for click. For example... Homepage - 1200 Clicks - $20 adsense revenue Otherpages - 800 Clicks - $60 adsense revenue (these are just made up numbers to show what I'm talking about) Yet the adzone size is the exact same 300*250 and from the looks of it the ads are exactly the same too. I don't understand why I'm earning less revenue with even more clicks. I don't see what users closing the page has to do with my question. Maybe I wasn't clear before but I hope this clear things up.
Dunno, I'm just explaining to you what the guy meant. /shrug My advice was not to bother trying to figure it out.
I don't know what your site is about but I've got is as a policy on most of my sites not to put any kinds of ads on my homepage. The homepage is all about my site user and I don't want to lose the site user before they get inside. I know that doesn't answer your question. But without seeing what your homepage looks like in relation to your interior pages it is tough to give an opinion.
Hi Nash, My observation from your posts is that Adsense Ads are content based ads, depending on the content on the page ads r displayed. It might be that homepage has less relevant content so some low paying ads might appearing, so less $$. The other pages might be (which are generally) content rich so some high paying relevant ads might be showing up, so more $$. Friends feel free to throw somelight on my view.. Regards,
The inner pages actually have barely any content in terms of written words. It's just the header and just thumbnails, whereas the homepage has a keyword based paragraph written to help get some more search engine traffic. So I really don't understand why the rates would be lower. And again to my knowledge the ads appear to be the same exact ones on both pages.