1. Advertising
    y u no do it?

    Advertising (learn more)

    Advertise virtually anything here, with CPM banner ads, CPM email ads and CPC contextual links. You can target relevant areas of the site and show ads based on geographical location of the user if you wish.

    Starts at just $1 per CPM or $0.10 per CPC.

Advice on what's wrong with my webshop

Discussion in 'eCommerce' started by Evx, Jan 15, 2018.

  1. #1
    Hi,
    I've recently started a webshop for high-tech consumer electronics. Mainly smartphones, tablets and pc-components. This is the site. The idea is to compete with the local ecommerce players by underpricing them. But even when being the cheapest and getting traffic through google adwords and compare websites people are not buying my products. I only manage to have around 1 order per day on average. Even on the new iPhone X while selling cheaper than all of the competition!!

    What are your impressions of the site?

    I think the current market is a buyers market. There are enough e-commerce players that sell these products that they are indeed investing alot in extra services such as free 24/7 shipping, free returns, customer service and advice to differentiate among themselves.

    As a new player I'm trying to match them on these services, however I think a customer will always choose a trusted store over a new one unless there is a clear advantage not to. I think price is still the most important factor for a customer seeing that many big players offer a lowest price guarantee. That's where I thought that I need to at least initially under price them. I'm not using promotions currently other than the ad's. Is this a mistake?
    SEMrush
    Another important factor I've focussed on is to radiate trust. I did this by having detailed product descriptions and showing company reviews. Also by adding a picture with the employees at the bottom.

    The plan is to use Adwords only as long as is necessary to see what my customers are interested in and in meanwhile to switch over to SEO completely.

    Any advice is highly appreciated on how to improve sales!!
     
    Evx, Jan 15, 2018 IP
    SEMrush
  2. Bella Lopez

    Bella Lopez Greenhorn

    Messages:
    62
    Likes Received:
    6
    Best Answers:
    0
    Trophy Points:
    13
    #2
    Because you're selling high-tech gadgets, people often don't consider price that much. Now, this is my opinion as a buyer. If I am buying an iPhone, I won't buy from you because you're selling a few dollars cheaper from the competition. However, if you offer free shipping or maybe a goodie like a phone cover or discount code on next purchase, I am more likely to make the purchase from you.
     
    Bella Lopez, Jan 15, 2018 IP
  3. OnlineWorkIdeas_com

    OnlineWorkIdeas_com Member

    Messages:
    72
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    33
    #3
    Try to enlist your products in the best Product Comparison Site. You platform surely has modules/plugins to do that. If you are selling only in your country, then find the best Product Comparison Site for your country. I got the best sales this way.
    Adwords brought me fewer sales. Make sure also that you decrease the cost of AdWords click per keyword with Exact Match keywords and Broad Match keywords that will include the '+' symbol ie (+keyword1 + keyword2). Make multiple Adwords ads and after some time, stop the ads that cost more per click.
    Improving your SEO keywords for every product you have, will increase your free organic traffic (after some time). Don't expect serious sales increase from organic traffic but every little bit helps.
    General eStore improvement will help but focus money on making targeted promotion (Adwords, Facebook ads).
    Make sure your eStore is responsive and easy to navigate. The more products you have per brand, the better it is.
     
    OnlineWorkIdeas_com, Jan 15, 2018 IP
  4. Jeff Daigle

    Jeff Daigle Greenhorn

    Messages:
    4
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    11
    #4
    I think you’ve hit the nail on the head: people aren’t going to buy from a store they have never heard of just to save a few dollars. If a store for something like iPhones (which are subject to very strict MAP rules from Apple) is offering their products for less than everyone else people get suspicious, rightly or wrongly.

    In such a crowded market you can’t compete on price alone. As Bella said you need to offer something extra in the form of superior value or superior service. Think about what questions, problems, or concerns that people buying your products online have and how you can help address those better than your competition does. Adding videos and written articles will help establish trust and authority, and will help both with organic and paid SEO.

    Also, spend some time in online forums, blogs, Facebook groups, etc. where your customers hang out to see what they are looking for from a store like yours, and to offer free advice as another way to gain trust and establish authority among potential customers.

    I know, it sounds like a lot of work but nothing worth it is easy, right? Good luck!
     
    Jeff Daigle, Feb 28, 2018 IP
  5. dariadavis

    dariadavis Greenhorn

    Messages:
    7
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    11
    #5
    why did you starting Facebook ads?
    use different facebook/instagram ads options to stand out the feed.
    test your audience, creatives, wordings, targeting, etc and you'll get results.
     
    dariadavis, Mar 1, 2018 IP