Hi All, Just want a bit of advice. I work for a Debt Management company in the UK. We have produced a list of all our clients' creditors to give them advice about how to deal with their creditors and options they have etc.- http://login.debt-line.org.uk/LloydsTSBBank The design of it is deliberately very simple. But what I need your help with is how we can add value to these pages, make them viral and make them a go to resource for anyone dealing with creditor hassle. Internally, we have a great development team and some good designers. We just need that killer idea. So I thought who better to ask than fellow marketeers. What would you want to see on these page? What would make you want to forward these on? Thanks in advance. Dan
You're off to a good start, but you need more SEO content. Debt management is a niche that's full of competition, so you really need to establish your company as an expert and a go-to resource. Most searchers looking for your keywords need advice and information. If you are the company that gives to them, they will be more inclined to use your services. By doing some article marketing, you can get build quality backlinks. That will help you move up in the search engine rankings and increase your traffic. Plus, by publishing articles on different directories, you can get more eyes on your link - which will, hopefully, lead to more visitors.
My buddy does the same thing. uses autoresponders with content and upsells the list regularly. He BANKS with this-