Hello, A media agency requested me an entire new page on my website to place advertising in it. They would build the page placing their adv content in it, then I would upload the page on my server by linking it from my homepage. Up to now I have been running on my site ppc contextual and banner ads only, I have never sold entire pages. So I wonder, what would be the right price to charge for it? (weekly, monthly etc..) My website is about business & economics, averaging around 1000 unique vis./day. The audience is very targeted. Thanks
I would charge monthly. Gives you the chance to adjust your rates up with more traffic periodically. Weekly just ads a lot of admin work on both ends with renewals. As for pricing, figure out what your PPC earnings are based on CPM then charge a premium. For example: 10-75% more. But definitely charge more otherwise it's easier to run PPC. just my thoughts