Hi, We're currently making a product which would help publishers optimize/increase revenue from ad networks and exchanges by running a variety of tests and experiments. It will mainly help increase CTR and remove ad blindness in an automated way. Without getting into the technicalities and how it works, I would really appreciate if you can share any current tools which you are using for this or what you think about the concept. Any suggestions are highly appreciated. Thanks, Ankit
I'm planning to purchase FB ads for increasing CTR, cause my friend who's in the same industry told me that it works well. Well, I think the concept is great, I'll be interested as long as the deal's good.
We'll be initially giving Free beta accounts. Sample tests have shown how testing has helped increase CTR for publishers by as much as 300% So, for many Publishers who use currently use CPM, the eCPM (from a CPC Network) after testing the tool, can be higher than the CPM they are getting.