The site: www.primeinc.com yahoo backlinks: 1,370 yahoo pages in site: 638 google backlinks: 85 google pages in site: 367 google page rank: 5 (has gone from 4 to 5 in the past 3 months) Domain expiration/creation: Record expires on 01-Apr-2013 Record created on 31-Mar-1996 lets see... steps i've taken: google sitemaps on-page optomization (h1, alt text, keyword usage, etc) keyword research - i've narrowed down the 50+ seemingly most likely used keywords to target. fresh content - pages change periodically - though it's a corporate identity site so much of the stuff stays the same on an on-going basis. I basically change it when things change around here, which varies. At least some minor changes to the front page and at least some of the secondary pages does occur on a weekly basis. off-site linkage - i've been promoting the site to link directories as recommended here - but i haven't been able to effectively quantify the results of this. serps: serps for me have seen an average of 70~ish percent improvement over the past year. I started maintaining this site a year ago, and i've been tracking my keyword serps over the past 12 months. For instance, i have several high-trafficed keyword phrases in my demographic that have gone from page 18-19 of google in Jan of 04 to page 3 currently. However - page 3 still seems pretty far back - so even though i've seen a 15+ page improvement in serps, i'm not seeing substantially more traffic as a result - given that what, 90-95% of search engine queries don't even consider looking past page 1 of google for the keyphrase? Yes, i think the improvement in traffic from this is there - just not tremendous. traffic: traffic over the past 12 months has gone from about 4000 weekly uniques to nearly 7000 weekly uniques. current state: (the reason i'm posting this) it's been in somewhat of a holding pattern the past couple of months - once it hit pagerank 5 it did seem to get more traffic but the numbers hit a plateau around the 7000 weekly uniques mark. serps also holding pretty steady - barring the usual daily google serp fluctuation - overall they've pretty much plateaued as well. advertising: we currently pay well over a million dollars a year in internet advertising. the bulk of this advertising is done with link/banner/tile purchases on major trucker recruiting websites - and we do seem to get fairly substantial ROI from these sites. I don't have control over these $, and while I ~could~ get some money for advertising - i'd really have to have a specific gameplan in place for it. I've been pushing for an adwords campaign for months - how effective do you think this sort of thing would be? If not adwords, what other advertising venues should i consider? Here's my question: where do i go from here? This website generates a substantial secondary income for us - and it's a very niche market (truck drivers). The main purpose of the website is driver recruiting. I'm currently in the process of doing some visual spiffing up of the entire driver's section of the website - and was wondering if anyone had any suggestions for what could be done to improve the organic serps, pagerank, etc.... any advice would be most appreciated. I feel that the improvement in the site's performance has shown that I've been reasonably successful, but i'd really like to take it to the next level. By the way - yes i know the site is fairly graphic-heavy and movement-heavy. This is unfortunately by design - the owner/my supervisor on the redesign insisted in lots and lots of movement - apparently they feel that a site with lots of stuff moving around is going to appeal to the target demographic. And, having been in the business for decades more than myself, i can only assume they know what they're talking about - so eliminating the flash movies unfortunately isn't really an option for SEO. thanks! VG
Just by going off your title tag, which reads: Prime Inc. Home Page (truck driving school - truck driving job - truck driver jobs) I'd suggest fine tuning your natural search engine placement. I did a search for "truck driving school' (w/o quotes) and didn't find your site in the top 10. Nor did I find your site for "truck driving jobs" as well. I understand the need of "brand awareness", but the name of the company can go towards in the title, leaving your "money keyword phrases" towards the front. On that note, I did a quick search on your backlinks and most of the linking text is "Prime Inc.", which again, is brand awareness marketing, but not search engine optimization/marketing. If you think you've plateaud as far as traffic, you definitely have not. There is a lot that could be done and traffic that can be garnered. I'd suggest going through the Title & Meta Descriptions on every page and fine-tune. Then, I'd suggest buying some good, anchor text incoming links to your homepage and sub-pages. I'd say some good 'ol fashion SEO just needs to be done on this site to get some more traffic ... equaling leads/sales/conversions, etc...