Advice Needed: Below First Page

Discussion in 'Google AdWords' started by Dgriff, Oct 12, 2010.

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  1. #1
    Hi
    I have a number of keywords that are "below first page bid". Should I sit tight and see if it gets onto the first page or should I automatically revise the max cpc to the the price of the "first page bid estimate"? Or should I set the max cpc to a percentage of the "first page bid estimate"? Thanks.
     
    Dgriff, Oct 12, 2010 IP
  2. AdWords-Advice

    AdWords-Advice Active Member

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    #2
    "below first page bid" as you say this is an estimate I have a number of keywords that show this message and are position 4 - 6 on Googles 1st page.

    Look at the quality score of your keyword and try and improve this as much as you can and then look at increasing your first page bid to a figure close to the estimate and then start to drop the CPC amount until your happy with the price/position
     
    AdWords-Advice, Oct 12, 2010 IP
  3. Dgriff

    Dgriff Greenhorn

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    #3
    I appreciate the advice. Thanks.
     
    Dgriff, Oct 12, 2010 IP
  4. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #4
    Your first inclination should always be to improve your QS which means improving your click rate. I wouldn't increase your bids until you have a QS of 7 or more.

    Your options then are as follows as far as the "below first page bid" message is concerned:

    1. Ignore it. You may not want to bid more for one thing. However, if you don't, you know what position that gives you and the results. You may be happy with that. But remember that the place to be is on the first page, usually the top few positions and very often, increasing your bid does not increase your actual costs by the same percentage. That is, a $1 bid may cost $0.80 but a $2 bid may cost $1.20, not $1.60.

    2. Sit tight as you say which is the first option but without increasing your bid. They only way you'll move up is if your QS increases naturally without doing anything. Some competitors may drop out or reduce bids (or their QS dropping) too which would help. A rising QS without any intervention would be slow (take months) and unusual. After a few hundred impressions, it's unlikely your CTR to increase that much.

    3. Increase the bid and see what difference it makes.

    As AA said, you can have this message and data showing you are well within the first page. Just a quirk of the system. I wouldn't worry about it in that case. But you should still try to improve your CTR to increase your QS.
     
    Lucid Web Marketing, Oct 12, 2010 IP