What advice would you give to someone who is managing small business PPC campaigns at around $500 monthly budget and local SEO and is moving up towards larger $30K + accounts for nationwide PPC campaigns?
Google Adwords ad has a wide reach, where distribution is local and not only nationally but also internationally.
Go to "Dimensions" tab --> choose Lost IS (budget) column --> run a daily report If Lost IS (budget) is greater than 0% it means that you're losing potential impressions due to low budget. Then if you can increase budget - do it. Otherwise, i.e. if you budget is limited, slice your performance data on every possible "dimension" and gradually remove the poor-performing elements - until Lost IS (budget) = 0% That way you'll receive the "better" impressions for your budget. As a "newly medium" AdWords advertiser you might be entitled to receive benefits like: 1. Direct Google rep 2. Better Billing methods (30-days post payment through wire transfers) 3. Try new features as a beta tester.
Let me rephrase, I'm saying that I might take a job that requires management of much larger campaigns. The budget is there. I'm just curious as to how the dynamic of managing a much larger account changes for day-to-day activity and maintenance is concerned.
Pros: - Less day-to-day volatility because of the campaign's size. - Performance data gains significance faster (since there's more data) - so you always have plenty of room for optimization. Cons: - Risk: a great amount of money is at stake. Set alerts for any traffic anomalies and make sure conversion tracking is functioning properly. - There's not enough time to optimize everything. - It's hard to explain to the client that ROI is low at the beginning, and it takes time to optimize.
start with your lower ctr keywords first. see how visitor react after visiting your website. it also help you to get good page views and increase your reputation online.