I am looking for advanced Adwords/PPC tutorials (video or document). I tried Youtube but there are only basic tutorials available on how to set-up small campaigns etc. I want to learn how to set-up/upload and manage large PPC campaigns with thousands of keywords & ad-copies.
If you want good quality free guidance you can set up a free call with Google's own representative. They can guide you very well. We have used them in the past and they were extremely helpful. You cannot get a better option for free than Google itself
As someone who has worked full-time with AdWords for years, managed hundreds of clients and millions of dollars in ad spend, I can honestly say that there is no way you can learn how to manage (and do a good job of it) a large account from theory alone. Every account is going to have its own individual challenges, so you need the full experience of managing an account (preferably with the supervision/guidance of an experienced PPC professional) before taking on the responsibility on your own. Otherwise it could get ugly. However, having said that, if you want to learn AdWords from the ground up, I would suggest you visit with Google's AdWords Help Center: https://support.google.com/adwords/ The AdWords Help Center is very detailed in explaining every aspect of AdWords. Go through it point by point. Lots of reading material, so it will take a while. Once you are done you will be able to take the AdWords exams (fundamental and advanced) and become a certificated AdWords professional. This can help you land a job in the industry. Then work your way up. Good luck!
Hi guys, just on this. When an account gets to a certain level, does every account need external tools, or does Adwords Editor suffice?