Advice for a heavy metal promotion site

Discussion in 'General Marketing' started by diamanthian, Sep 26, 2007.

  1. #1
    Hi,
    Same as everyone else, I'm looking to increase the traffic to my site
    www.wallofmetal.com

    but I'm tired of paying for Adwords, the service is free (as long as people link back to me) so I don't really want to be paying too much for it.

    any ideas please?


    Ta very much
     
    diamanthian, Sep 26, 2007 IP
  2. sparksflying

    sparksflying Peon

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    #2
    Hey Buddy ,

    just a quick one.. The Link back box has an incorrect spelling of promotion.. "Promtions"..

    Maybe you should change this for a "tighter" phrase ? Seeing as you are #1 for "Unique Heavy Metal Promotions"?

    You could try going for something like any of the following ( from overture results )

    Keyword Suggestion Searches / month
    Heavy Metal 7,050
    Heavy Metal Bands Accept 4,500
    Heavy Metal Saxon 4,020
    Heavy Metal Music 4,020
    Heavy Metal Bands 2,970
    Lamb of God Heavy Metal Band 2,070
    Heavy Metal Magazine 1,830
    Heavy Metal Testament 1,290
    History of Heavy Metal 1,050
    Heavy Metal Hard Rock 990

    You could ask your core members to change the anchor text to something new ( and to something people search for :-> )

    Maybe you should ( you're probably there already..) start posting ( or better still pay some posters to sign up and generate hype ) in some Heavy Metal forums..

    http://www.google.com/search?hl=en&q=heavy+metal+forums&btnG=Search

    And also I think you should get some avatars designed ( one for yourself too , with your domain!) that members of your site could use on their forums...?

    Sorry im not an expert but just some stuff to think about....

    best of luck!
     
    sparksflying, Sep 26, 2007 IP
  3. Nikolas

    Nikolas Well-Known Member

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    #3
    Maybe you should add a blog to your site. This way you will bring in more traffic, and there will be an actual reason for someone to buy ads from you.
     
    Nikolas, Sep 26, 2007 IP
  4. cherry_yuya

    cherry_yuya Active Member

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    #4
    Yes add a blog and promote it through StumbleUpon. You'll find a pretty big audience who's into metal stuff. They also have the $0.05 per targeted visitor if you really want to jump start it.
     
    cherry_yuya, Sep 26, 2007 IP
  5. diamanthian

    diamanthian Active Member

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    #5
    If I added a Blog, what do I blog?
    It seems like a stupid question but is it news about the site? general metal news nicked from other sites or the bands own blogs?
     
    diamanthian, Sep 26, 2007 IP
  6. Jason Moffatt

    Jason Moffatt Peon

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    #6
    I'd go for crazy Youtube Videos.

    For instance, hire some hot models to play naked but have the instruments
    covering their privates.

    Heck, they could just be pretending to play, it doesn't even need to be
    real.

    I'd go after as much viral, crazy, and silly traffic through videos and podcasts
    that are very weird, odd, or off the wall.

    Maybe give some nerdy kid a "Metal Makeover" and give him a mullet, some
    ripped up mesh Dio t-shirt, and some rocker boots.

    Just get crazy would be my suggestion.

    Have fun.
     
    Jason Moffatt, Sep 26, 2007 IP
  7. cherry_yuya

    cherry_yuya Active Member

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    #7
    Youtube is also a good idea, but the video needs to be really really unique and provoking !

    if you open a blog then you can blog about album reviews, or write your thought on the latest news in the heavy metal scene (don't just copy it), pull videos that you think are awesome, start a small contest (demo, coolest guitar showoff or artwork contest etc) and pay music bloggers to blog about it, bash other artists, bash 'wanna be', pull a demo songs from band and write your thoughts.

    These are thoughts from someone who think Alanis Morisette sounds nicer than Sepultura, so forgive me if this is not a good idea.
     
    cherry_yuya, Sep 26, 2007 IP
  8. jon2k6

    jon2k6 Guest

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    #8
    I would also agree that viral is the way to go. Music is a very opinionated and dominated market. You're promoting a site with no content or community, there really isn't much other way than viral marketing. Unique viral marketing.
     
    jon2k6, Sep 26, 2007 IP
  9. xoise

    xoise Active Member

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    #9
    I would definitely try using Stumbleupon and Digg through the freebies forum. Just offer to stumble/digg other's sites if they do the same to you.
     
    xoise, Sep 26, 2007 IP
  10. usasportstraining

    usasportstraining Notable Member

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    #10
    That's a great idea! Having something allowing them to upload their face image, then giving them the ability to "put on" all sorts of heavy metal clothes. Maybe make their own little music video, would be really cool.

    That would be viral!
     
    usasportstraining, Sep 26, 2007 IP
  11. Jason Moffatt

    Jason Moffatt Peon

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    #11
    Or here's another idea...

    What if you could create Heavy Metal characters similar to how you
    can create South Park characters at a place like this...

    http://www.sp-studio.de/

    But instead you could have an assortment of long hair wigs, leather
    pants, and all the works.

    That would be pretty cool!
     
    Jason Moffatt, Sep 26, 2007 IP
  12. diamanthian

    diamanthian Active Member

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    #12
    Wow, That's a s**t hot idea!!!!
    I think it's a bit beyond my knowledge, although I'm ok at hacking code together
    any idea how to get it done?
     
    diamanthian, Sep 27, 2007 IP
  13. usasportstraining

    usasportstraining Notable Member

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    #13
    No, I wish I knew. Maybe look for someone to do it under the services section. There may be someone there.

    Although, maybe there's some open source code that could do something of that sort. :)

    Otherwise, maybe there's something like that that can be done using Flash. Anyone know?
     
    usasportstraining, Sep 28, 2007 IP