We are getting approached by a few big brand offline businesses wanting to reach the youth market in Australia through our Schoolies site. The site does well with adsense, but I'm considering taking a few of these advertisers on. Don't like pay per click for this purpose, thinking of charging a flat rate per day for sitewide skyscrapers / or letterboards in our forum. The advantage we have is a very targeted audience (high school students in their final year - aged 17 to 18). How do I put a price on advertising?
Common practice would be CPM and then say a minimum of 50,000 impressions. Targeted CPM goes between 20 - 30 GBP here as an indication. Give then trial runs at low cost to lure them in if they think 50 * cpm is too expensive to start off with.
One piece of advice - don't "give it away". Larger established businesses understand that advertising costs money, and will start to wonder what the "catch" is if you make your deal appear to be to good to be true. You could also browse some similar site to yours that sell advertising and approach them pretending to be someone who's interested in advertising with them. See what type of rates/fees they charge and use those figures to help determine your price.
Thanks for that (Us savages in the colonies don't know what GBP are [seriously - I didn't]). That's a good price and around the same as what I had hoped to charge. Cheers.
You'd be surprised the amount of Yanks we get on our sites saying they couldn't find the price anywhere. No dollar signs means no price. It's Great British Dollars isn't it? When yuo get them to understand USD $ is not the only currency out there, they get a heart attack when yuo mention the conversion rate and shipping costs. Even tax exempt. So for all those who didn't know: GBP stands for Great Britain plus our Currency the British Pound. $1.80 buys you £1. But it doesn't work like that. Things are a lot more expensive here. The rest of Europe has the Euro. Now you know.
As someone who has been know to mistakenly believe the world revolves around his own perspective I think I am fairly well placed accuse many Americans of believing the world revolves around the US.