Two websites, both offshoots of magazines (Viz.co.uk and Maxim's) charge £22 per 1,000 page impressions per month. Do you know of other sites that charge this way? What do they charge? Also, I know I've asked this elsewhere but do you have any thoughts about site and page dwell time? I specifically want to know what advertisers look for.
Damn! That's over $40 USD! That's way overpriced in my opinion. I would sure like to have a shot at their advertisers. I sell advertising on my biker e-zine much in the same way. It's difficult because very few of my clients understand the CPM model. SO, I sell a mixture of sponsorship and CPM. Mike
Have you looked at the sites? Do you think this is their list price and they come down in price to close? Their stats (published in their media packs on their sites) are well impressive.
I know the sites well. I also don't care what kind of stats they are posting. $40 CPM is way too much. You would have to convert like crazy and sell high ticket items to justify that much. Companies are paying it though!
Not everything is about how much you sell. Big fishes that pay so much target BRANDING not SELLING with this rates. Maximal exposure. Even if its not justified at once. Long term benefit.
I can give you 120x120 pixel banner/text ad space for $0.50/week and I have received 4200 page views so far this month. So I'm pretty sure my page views total for this month will be 8000. PM me if you are interested
Apart from a couple of directories over a year ago (general trade and for the events' industry) I haven't sold website space before. What sort of your clients understand CPM? Is it just the big agencies? How do they receive enquiries from your website? About sponsorship, if it was charged per thousand visitors a month, how much per 1,000 would you expect to charge? I'd appreciate your thoughts.
Well, you can see what my rates are in my media kit -> http://www.brainbucketmag.com/mediakit.pdf Most of my advertising clients are in the motorcycle industry. They are used to dealing with print magazines. There's very few of us actually doing what I do. I can think of maybe three, Motorcycle-USA.com, Motorcycle.com, and MotorcycleDaily.com. The last two are sportbike and motocross focused. Since their audience is very young, their advertisers understand the importance of a web presence and probably have for a very long time. Motorcycle-USA.com is a companion site to an online store, so I don't think they are really that interested in selling ad space. They charge $15 CPM! There are a few more sites that are online versions of print magazines or companion websites, but my site is the only one that is solely about American motorcycling focusing on cruisers. I'm kinda charting a new path so to speak. The companies advertising to my readership are old in their way of thinking. They are used to advertising in print magazines and understand that they get so much space for $XXX per month. They don't quite understand Internet branding. The ones that do understand Internet advertising aren't interested in CPM, but rather CPC. They know that they pay $0.40 USD everytime someone clicks on their Google Ads and have very little knowledge or interest in how that translates into CPM. There's one company that has an affiliate program manager call me monthly to try to get me to run their program. They're a huge company and run ads in all of the major print magazines. They also run Google ads, some of which even appear on my site. It kinda hacks me off, cause they're getting branding and paying me nothing. For the money they pay that affiliate manager to call me, they could run ads on my site and be done with it. I refuse to go to a CPC model or mix that in with my current models. I work hard for my readership and on my content. I am convinced that advertising on my site is a great branding opportunity. My advertisers find out about advertising on my site in several different ways. I have a link to advertising information on every page of my website (http://www.brainbucketmag.com). When they fill out the form, they get an auto reply with the download link to my media kit. I also cold call advertisers and email them. What I'd really like is an ad sales agent that I can pay on commission. Trying to sell advertising is taking me away from creating content. It's kind of a catch 22. Anyway, I hope this helps you out. Mike