Looking for some unbiased, experienced, outside opinions to help me cover all bases: We are a myopia prevention and rehabilitation clinic in Austria. We have a 40 year track record of helping prevent myopia in children and young adults, as well as rehabilitating myopia. Recently we began offering Web-based programs to work on vision recovery. This is still a new arena for me, along with all the promotion related challenges. It's obviously one of those things were we'll be spending money, figuring out what works. Might be a long road, since we're eye doctors, and not so much Web guys. On the Adwords front, I'm planning on spending money on focused keywords relating to people looking for myopia repair related subjects. It's a pretty small area, since most people aren't aware that there are any actually working alternatives to wearing glasses, or surgery. Maybe a few different types of landing pages, A/B testing ad copy. Anything else I should be considering? I've been reading a lot on the subject, but completely n00b on the experience side of things. Thanks for any comments!