Hello people, I am sorry if this is the wrong place. I am working in a software compane located in the eastern Europe and we developed an electronic document management system. This is local software and we managed to transform the software into a product. We are now educating government officials and also advertising our product to other ministries. What we plan to do is to prepare and distribute promotion materials such as brochures, videos and etc. I wonder what are the correct materials to prepare in order to gain some attention, increase demand and provide faithfulness/loyalty among our customers. We can divide our need into some categories: 1. Hand-out promotional advertisement products to gain attention 2. Educational material in order to help our clients and/or help them adjust to the new features 3. Presentation, promotion etc. documents/materials 4. Written/Visual documentation What do you suggest us to do? I wonder what are the scientific ways to achieve both attention and awareness for a software product? Kind Regards