I have a site where I would like to sell advertising space. Now I have different areas that I can offer this advertising in, but I'm not sure which would be 'worth more'. My thinking is in a wordpress site whether, say, it would be more beneficial for an advertiser to advertise on a category page or a post's page. Also, would these be more beneficial than a footer advert? I understand the theory behind ad placements on the same page, but different types of pages I've never really considered before. TIA
Trial and error. The best way to find out is to experiment with each ad placement for a set period of time and see which one produces the best results.