Hi, I plan to start advertising my website and understand I am relatively safe using CPC instead of CPM, I want to know if I go down the CPM route, how can I be sure that the traffic at a said website is quality traffic and not from pop ups or any other unethical method?? Regards
Don't use third party advertising networks such as AdBrite. Do your research, find the sites you want to target, and set up a contract with that website. It'll probably save you all the third party cuts too.
It depends entirely on what kind of site your buying CPM on. If you work with an ad network, you generally get fraud protection, even with CPM. You can also ask for frequency capping- i.e. your ad shows once to each unique visitor every 24 hours. If you work with a smaller website, there is a trust issue, but you can buy your ads through an adserver like doubleclick or atlas. Most smaller websites can't really afford to buy popunder traffic- it would be more like automated hits. You can also ask for server logs, if things look suspicious, or serve the ad in an IFRAME hosted on your server, so you can do tracking. Its probably a good idea to do a small test buy before the big purchase. With reputable sites, its often not a major deal.
Good advice. As an advertiser myself, I do this. But if you would rather go through an ad network (buying traffic), rest assured that they have clients with good traffic. Like Askmen.com, as an example. If they want to stay in business, they have to. You can also use compete.com to see, ROUGHLY, how many monthly hits a particular site gets. If it is a lot, in the thousands, and it is consitent, you know the traffic is good.