Greetings, I just got a new client that I found out gets on average between 25K-30K Unique visitors a day to her forum. From what it looks like to me, she's only using two methods for advertising, and I would like to approach her with my advertising skills telling her I can maximize her profits. My question is though, I've never owned a site with that many visitors before, so I'm not sure what a good estimate of what the site could make would be to approach her with. I'd propose using a few different advertising networks, or possibly just private ad sales, but I need to know a price range to tell her. So, for those of you that might run a site that size, or have experience with it...how much do you think on average a site like that could make per month if it it was monetized well? And...for those of you that are looking for places to advertise...how much would you pay for a link/banner/etc on a site with ~750,000 uniques and 5 Million Pageviews per month (PR3)?
compare adsense ecpm with cpm rates you can get on other networks. Contasta company to optimize her inventory. Or do it yourself with openX or other softwares.
I've found that one of the best methods is to inquire about advertising on comparable sites. They'll send you their rate sheets and you'll have a valid point of reference.