Hi guys. Just wondering how you've all got on with the different options regarding how your adverts are displayed? Google offers - Optimise: Display better-performing ads more often OR Rotate: Show ads more evenly I want to find out which of my 2 adverts are performing best so have plumped for the Optimise option - don't know if that was the best bet! Also, when you're testing new adverts, do you just pause the old adverts or delete them? I'm not keen on deleting them as all visible stats will disappear with the deleted advert so do you just pause them and have a long list of tried and failed adverts? Thanks guys!
surely if you want to know which performs best you're better off with 'rotate' - so all the ads get a 'fair crack at the whip', and you can delete / rewrite the worst performing in terms of clicks and conversions.
Never seen the point of optimise. If you want to know which of your adverts is better, they need equal billling (as Magda says), if you know which is better, delete the bad one, and either try a new one (again, with equal billing) or just run with one advert (if you can't think of another one).
You should always rotate ... Always have 2 ads running .. and then after about 200+ impressions see which one has the better CTR / CR, if you cant tell wait some more. Leave the winner and create a new ad .. changing one thing in title or ad text. Rinse and repeat
That's the trick... never rest on your laurels - you can always do better! The only problem is deciding what's best use of your time... do I do more fotums/links, more SEO, more market resarch or more ad optimising - so many variables, so little time!
Thanks guys, rotate it is then! Just out of interest, for those of you that run large campaigns, how much time a day do you spend changing your adverts? I've got 800 adgroups spread over 2 businesses so it will take a long while to alter those adgroups! And just wondering, with your old adverts, do you just pause them or delete them?
I would recommend against rotate. Use optimize. Google will rotate your ads until it has statistically significant data, and it'll choose an ad to display the majority of the time. If you introduce a new ad, Google will rotate it in and calculate everything again.
Why would you not delete the advert if it becomes statistically significantly worse? And what about the conversion rate? Google won't even consider which advert has a higher conversion rate, which is far more important that the clickthrough rate...