Adversal.com [Official Thread]

Kyle,

Here is the content of an email you sent me last month (Mon. Dec 9th):

"Adversal is a RTB (real-time bidding) network where your impressions are
sold to the highest bidder in real-time on a CPM (impressions) basis. "

So, according to your email, my ads are sold to the highest bidder on an impressions basis. I have delivered over a quarter million impressions thus far, and your "highest bidders" provided 7 to 8 US dollars in return! Hahahaha. No thanks. Your replies sound quite contradictory, and therefore rather dishonest as a result. I will certainly take my business elsewhere.

Dave

 

I really don't know what to tell you. If you're unwilling to contact support, or to even read the FAQ in your account, then I'm afraid I can't help you.

RTB (real-time bidding) embraces the economics of advertising. This is what I meant by comparing apples to oranges. You're clearly not looking for an ad network with a RTB model, yet, Adversal is a RTB network.

-Kyle

 

Wow, even after I mention to him about the email he personally sent me (after I contacted support), he tells me he "no longer knows what to say because I am unwilling to contact support"

Is this guy even paying attention to the stuff he is writing? Has anyone ever spoken to anyone at Adversal about their representative here? Wow, I would would run from this company based on this guys responses and obvious dishonesty alone!

 

Yeah, more so the responses which as a potential publisher (if i was) would scare me. The statement "RTB (real-time bidding) embraces the economics of advertising. This is what I meant by comparing apples to oranges." Doesn't really make sense at all. Especially in the context of responding to what @tpcs said about Impressions being Impressions. To tell a publisher that its different because thats a contextual network and this is an RTB is wrong. Because I would guarantee that contextual networks / companies / advertisers are buying inventory on RTB's/Exchanges. Actually I know for a fact that they do.

There is a real misconception when a company calls them self an RTB - no they are not an RTB they are a company with a seat on one (or maybe a few) of the exchanges and they are just taking a cut for selling your inventory on the different exchanges, its actually called being a Middleman.

 

This is my point exactly. Adversal is a RTB network. There are a few tips on the FAQ in your account, but if you'd like to contact support, we'd be happy to look at your account with you.

-Kyle

 

Even considering that, bidding on context yields a different dynamic.

There's no misconception about it. There are plenty of networks out there, such as Adversal, who have worked to develop solutions and technology to solve the problem of the old ad network model from the previous decade.

-Kyle

 

If you own a big site with high alexa rank, I highly recommend you not to use adversal because they are not capable of handling high traffics, my site got banned from using its service and for a very lame excuse:



and the traffic it shows on adversal:

 

I need eCPm = $0.03 only....but your ecpm always $0.01
I'm change place ads and size to 300x600...but ecpm = $0.01, same 160x600
My game blog is Game2e ....how to up eCPm ????

 

What countries is most of your traffic from?

 

Start of a new year can be a little rough on eCPM, but hang in there. You're doing the right thing by switching it up a bit. Give your changes a couple of days or so to pan out, and contact us if you need further assistance. We'll be happy to take a closer look.

-Kyle

 

I believe the eCPM is related to your traffic quality as well as your content quality.

 

Its more about performance your high ctr is why you are seeing better results. Your visitors are actually clicking on your ads and I am sure many are converting. Stats like that are going to do well on most networks, especially CPC and CPA networks.

 

i am gonna share my stats here guys: i always get 0.01 ecpm . i daily 80k+ visitors : 2million+ page views daily. avg 300+ ad clicks each day[o.o2ctr]. earning double the amount through other networks
this month my CTR ratio increased quite a bit. 4.6k+ clicks and only 29$ . its start of the month hence can expect low earning but still with such ctr 29$ hurt.

 

Wow mate that is quite an amount of traffic you got there! Congrats! I have always found with this advertiser, the more page views the lower the ecpm goes. I know definitely you should be getting in the hundreds on a better network. What countries does most of your traffic come from? With that amount of traffic I would apply for an elite advertiser like Adsense, TribalFusion, casale media, value click media or burst media, they have much better cpm rates provided you get accepted to the network. Cheers and good luck!

 

Volume actually means very little at the end of the day. What really matters is where the volume from? Is it US, UK? or is it from China? Also CTR and Conversion Rate. But really if your traffic is all from a country which doesn't have much ad value you aren't going to make much money.

 

Good news, an update last week expanded the view to include all counties instead of just the 20.

-Kyle

 

I have to say currently, even though their eCPM's are down, so are everyone elses. Adversal still has the highest eCPMs of anyone I am working with (also reports and fills the most impressions). (Which is Madads, Fidelity, and Premium CPM - although premium is new so it is probably still settling in)

 

That's funny. If you're getting enough volume even off Sudan, guess what, you can dictate your own terms. You don't even have to use an ad network. Sudani companies would contact you directly to buy ad space off you, of course provided you get THAT massive. Saying that volume means very little is absolutely foolish.

 

You are speaking about a scenario which is extremely rare, and if someone had enough volume to not even use an ad network then they wouldn't be online complaining about the rates an ad network pays out right? (because they would be selling direct).

Which would mean then that what I am saying - and my point - relates solely to those who use networks, and rely on networks. Which when relying on a network you could be getting 500,000 Impressions from Premium Geo's which converts and gets a $0.25+ eCPM and be making $125 on that or send sudani traffic (which might still convert) to a network and see a $0.02 eCPM which would mean to make the same amount ($125) it would take 6,250,000 Impressions. So as I said at the end of the day volume means very little.

 

omg so such high traffic numbers! wish i can get that much views and clicks. but yeah, wondering why ecpm is only 0.01? im getting 0.15 to 0.20 but same numbers with zpclxc.