Hi guys, I wanted to ask some PPC guys here. I've been doing mainstream PPC and been doing ok. But lately I've been wanting to get into Adult business and the main reason being that there is a mad traffic. I found a unique site to promote, something that is very concentrated on 1 subject. So I decided to run a test and spend $50 to see how it goes. I picked keywords in Adwords that are very relevant to the subject (a total of about 40 keywords). I placed a max CPC of $0.50 and got 118 clicks with a total cost of $39.66. My Pay Per Signup is $40 but I got 0 (zero) signups. My ads are sort of like: SiteName.com $2.95 Nothing but {KeyWord} You're gonna love it - Guaranteed! SiteName.com/Hi-Def-Videos What can I do here to improve? Is Google a good source for Adult traffic? Are these numbers normal? What is the average conversion on 100 clicks for Adult sites? Could it be that the site needs to work on conversion improvement? What is the average number of targeted visitors needed to get 1 sale? I might have missed some questions here, but I'd appreciate any suggestions here. Thanks, CageyBee