Adsense's Interest-based Advertising

Discussion in 'AdSense' started by dspohn23, Mar 12, 2009.

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  1. #1
    What does the below mean for us? From a webmaster's perspective, is this positive of negative?


     
    dspohn23, Mar 12, 2009 IP
  2. buldozerceto

    buldozerceto Active Member

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    #2
    Just got it in e-mail. interesting.
     
    buldozerceto, Mar 12, 2009 IP
  3. nhc1987

    nhc1987 Notable Member

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    #3
    nhc1987, Mar 12, 2009 IP
  4. Roy Kwan

    Roy Kwan Member

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    #4
    Noticed that. Anything to change?
     
    Roy Kwan, Mar 12, 2009 IP
  5. moonwalker

    moonwalker Well-Known Member

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    #5
    I just got the email. It sounds like they are trying to make adsense provide more relevant ads. Since it is beta I'm not sure when we will see its effect.
     
    moonwalker, Mar 12, 2009 IP
  6. Vrindavan

    Vrindavan Well-Known Member

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    #6
    i have turned it off in my setting.

    What about you ?
     
    Vrindavan, Mar 12, 2009 IP
  7. moonwalker

    moonwalker Well-Known Member

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    #7
    What are the advantages of keeping it on or turning it off?
     
    moonwalker, Mar 12, 2009 IP
  8. Reviewz

    Reviewz Peon

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    #8
    I just got the email too.

    Google says to update our Privacy Policy by April 8, 2009.

    I wonder in what manner (or wording) they require us to update our privacy policies?
     
    Reviewz, Mar 13, 2009 IP
  9. m0nkeymafia

    m0nkeymafia Well-Known Member

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    #9
    I think it's better for us.
    It means that if your in a badly paying niche, ads could be served to customers with higher paying keywords.
    Thats good news for me!

    But in general, it should mean that users get presented with better quality and more relevant ads - this should see CTR improving, and subsequently eCPM. Also if advertisers are getting a better ROI more will advertise, and as such adsense should see more money put in!
     
    m0nkeymafia, Mar 13, 2009 IP
  10. nudu

    nudu Banned

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    #10
    This means that whereas before, your ad serving content was comprised mostly (if not completely, i don't know google's algorithems) based on the content of your site. So you could write about online degrees and get high paying keywords.

    Now, with this, the content is generated based on other site's content, that your end user has been browsing, and so there is one clear upside and one clear downside:

    Positive: If the user is into what he was just browsing, he will be more likely to click your ads
    Negative: if the user was just browsing a low paying keyword, he will click on ads of that nature, and so will other users.

    So you have to decide for your own site, if the potential low $$$ traffic is worth the potential more clicks. The poster above me makes a good point saying that if you have poor keywords in your site, this may benefit you more than those who do a good job of controlling their content for maximum $$

    I am turning this off.
     
    nudu, Mar 13, 2009 IP