I thought of this idea and it could be totally stupid, but what would you think of it. Wanna hear your opinion. I thought of it because of that post at webproworld discussing whether adsense is BAD for the business or not!!? IN summary, the post talks that a site would lose much from a click on a google ad 'cause this click could have been to buy the product the site offers and mainly 'cause this click would lead to a competitor's site, and that -especially- e-commerce sites should forget about adsense. She was making 10k$ a month yet decided to stop this source of income . To read about it here's a DP thread that was just made 2 hours ago by chachacallis: http://forums.digitalpoint.com/showthread.php?t=118374 or you can read the whole post and replies here at the original page: http://www.webproworld.com/viewtopic.php?t=65874 Anyway, my idea that I got was: What if Google can give us the option to choose the theme upon which our ads will be all about. Currently the ads that are served are ads RELATED to our site theme. That's ok , but this brings competitors' ads, so why don't we choose the ads. And we won't choose unrelated ads. There are ads that can be unrelated to our site content, but still related to our site's TRAFFIC. How is that? In a post i wrote asking how much can one expect from an educational site teaching whichever science field to undergraduates , I got a reply that you can also have "Beer AND Condom ADS" . WEll this is true , your traffic are mainly in the age range of 18-23 so , they would click the ads!!!! place ads about beer or ads to dating sites as well Well , there are many similar examples that can be applied. Suppose a dating site, instead of placing google ads leading to other dating sites, no, place ads that link to things like love magazines, stuff that attract the opposite sex, uhh,.. anything like that. Now to the mostly negatively affected sites -as mentioned in Janeth post- which are e-commerce sites . Instead of putting ads to other businesses selling a product, you can place some ads related to .. well this depends on what business they'r running. But probably they will find something that suit them.Everyone can find some theme other than his site's , You just study your visitors' interests. Will visitors click?? Ofcourse they will, actually I think this idea could increase the CTR ,because the visitor is visiting not the same theme he's been reading on your site and at the same time something related to his interest!!!! And i think this would also bring better conversion , as people are clicking the ads out of real interest, so advertisers would probably like it as well. So i would go and choose mesothelioma ad for my sports site??!!!! Well , you won't gain, you will lose this way ' cause ur CTR will be awful. No one would click on such ads. And Google can supervise the whole thing ,for example. I am not saying to implement this as the only option, it would be just another option in your account . This would attract business owners as Janeth to use adsense. I am starting to like this idea very much . If it becomes a real thing , I hold the copyright and you are my witnesses . If you think am stupid, don't tell me here, send a private message.
I would be in favor of a feature like this. I own a small business and about 3 or 4 years ago I found out about Adsense and put some ads on my website. It was great, I was getting clicks and making a few bucks with Adsense. But I was probably losing more money because of lost sales to my competitors. My business is making signs, banners, and vinyl lettering. Based on the content on my site, the Adsense ads were displaying a lot of competitor ads. I began to filter the ads, but this became an endless process and I eventually removed Adsense from my website. So I have already listed above the products I make/sell. Now what do people looking for my products also possibly have the need for? Maybe t-shirts, business cards, printed flyers or brochures? If there was a way to display those ads, I would put Adsense back up on that website. I think your idea is a great idea. If you have an ecommerce site or business website, this would be a great feature. And of course if you have a MFA site, you would leave this feature off!
good!!! so a business owner thinks that would be a great idea, Any other opinons guys? I havent's received much replies....nor pms
They have already tested this / are already testing, I have seen such ads on some of my sites over the past couple of month, pretty rare but probably seen on 4 or 5 occassions.
I would really like to see this feature, or even just the ability to block certain keywords. It's a real struggle to pursude Adsense to show ads based on the audience interests rather than the web page's content (aka "behavioural targetting"). My Freelancer website has the word "server" in it a lot, and therefore lots of ads for server hosting, etc. However, most of my audience are gamers who aren't interested in this sort of thing. They certainly aren't interested in freelance contracting, outsourcing, jobs, etc. (look out for a Case Study on how I dealt with this, soon...) Cheers, Cryo.
You can block certain ads using Competitive Ad Filter in your account, however you can block maximum 200 links and its' so tedious to go and check every ad to see whether it leads to a competitive site. Edit: sorry , didn't notice you meant blocking certain keywords,not ads
You already do have a lot of control over the keywords you can block. If you can't remove those keywords from your pages, you can set Adsense to ignore sections of text by putting tags around them. It's like this: <!-- google_ad_section_start(weight=ignore) --> Text you want ignored <!-- google_ad_section_end -->
Yes, but my idea is to choose the theme you want your ads to be about. may be more than one theme. If i wanna prevent competitors' ads , i will have to probably put the whole body in the ignore area ,lol. What ads will appear then , I have no idea, but they will not be related to my site probably nor to the taste of my visitors
I get what you mean. Adsense was really not set up with e-commerce sites in mind as publishers, and I think it's strange that anyone would want Adsense on that sort of site. The only way to get round this now would be to add paragraphs on the related themes you want to appear, to the end of your pages. It would look odd, and it would detract even further from whatever the site was trying to sell. But to do it any other way than it is currently would invite abuse. All the publishers would set their themes to high-paying keywords that are unrelated to anything on their sites, and there would be chaos.
I mentioned this point in my post , so what do you think? Oh and thought of something else, advertisers could choose in advance or at least tell what kinds of sites they would like the ads to appear on them. It might be difficult , so I would rather google just supervise the whole thing to avoid that chaos you're mentioning. Besides choosing the theme would be just another option for the publishers . all current options will still exist.
I did it a few years ago for a couple of reasons. One, I thought it was cool. Second, my business is a small local business. On the website is more information about the products I make and photos of my work. Someone finding me through Google that lives 1,000 miles away isn't going to order from me, so make some money on clicks in that scenario. I also didn't have online ordering available back then either.
No, I didn't give it up. I learned more about adsense and also discovered affiliate marketing. I now have a handful of sites that have one or the other, on them.
Maybe you wouldn't do such a thing, but I don't think everyone else would think that way. Whether or not it makes good business sense, people would experiment with changing their themes just to see if they could make a quick buck, and the ads wouldn't be contextual any more. The only way we could tell for certain which of us is right about this is by seeing it in practice, and I don't think Google will ever experiment with something like this. You mean like forums, blogs, news sites, ecommerce, and so on? That would be an interesting experiment. I can't see anyone asking to be on a MFA site, though, so you wouldn't be able to get site owners to accurately categorise what kind of sites they run. There would have to be some kind of automatic detection perhaps?
well, let them try ,they will get very few clicks AND in less than a week they will be smart priced!!!! I am sure ads conversion will be almost zero. why wouldn't they?? if for the above reason, it's not that costly!!! well then people with MFA sites ( which btw I'm completely against) can just not use this new option.
I don't think so, it depends a little on how well the ad is written. When you open up a newspaper, the ads are rarely related to the content of the articles, even indirectly (as in a related theme, which I think is what you are going for with this). They do, however, appeal to the demographic of their audiences, and they must get some conversion. If Google knew they were MFA sites, they wouldn't have them in their programme anyway.
well , if they like and interested in the ads, then these ads were beneficial to be placed on such site. And even if poor conversion, then smart pricing will follow and advertisers won't suffer much!!