Adsense Vs Affiliates

Discussion in 'AdSense' started by patswald, Jun 22, 2007.

?

Adsense or Affiliate?

  1. Adsense

    28.6%
  2. Affiliate

    9.5%
  3. Both

    57.1%
  4. None

    4.8%
  1. #1
    Is Adsense a better bet to affiliate programs? get realistic, i saw some pay-per lead programs in My CJ acc that pay $22 for just one lead, others $5, etc.
    wheres one click on adsense earns 0.1, $1, etc. but what do you think among the two pays more?
    :mad::mad:

    The mainstream backbone of affiliate marketing has always been "publishers" who own an on topic website, posting ads for "advertisers" in order to drive related traffic to the merchant partner's site in exchange for a commission when sales occur through those ads.

    This model has always required publishers to identify which merchants are likely to convert, update their merchant's ads when they change promotions and offers, or switch out ads as merchants shift from one affiliate network to another. This can get quite cumbersome for affiliates with a very large site, or affiliates with multiple sites. It gets even more difficult for affiliates with multiple sites and multiple merchants. Tracking which ads are working and which ones are not can quickly become a nightmare. Finally, when you get everything else working, you still may have to hunt down checks from your merchant partners.

    Enter Contextual Advertising and Google AdSense. Google AdSense simplifies the process for publishers by letting them put one or two chunks of JavaScript code in their site templates and then Google feeds ads based on the content of the site. With some forethought, you can easily use AdSense's channels to determine which sites and which ads are performing best. Finally, you get one check from Google… Nice!

    So what does all this mean to traditional affiliate marketing and affiliate managers and affiliate networks?

    Affiliate Marketers:

    Affiliate Marketers with content sites should explore AdSense as a "supplemental" form of advertising. Not all of your site's visitors are going to find what they are looking for on your site, AdSense helps you get paid when people decide to take an alternative path. Merchant ads and AdSense can easily co-exist on sites.

    Paid Search Affiliates should start better understanding contextual advertising to determine if marketing through these AdSense sites can be a profitable business model. Be careful, context ads can often come with a lot of clicks and low conversions. Testing is going to be critical going forward.

    Organic Search Affiliates probably have the most to gain from AdSense. In the past SEO affiliates have been limited to creating sites around topics where good merchant partners exist and have products. This can sometimes limit your scope of content. With AdSense you can expand your content into areas that get high traffic but have few or no merchant partners.

    Affiliate Managers and Networks

    Affiliate managers and affiliate networks should consider AdSense a competitor for “shelf-space” on a publisher's website. They need to make a case why their commissions will actually earn the publisher more money than the click through rates they can get from AdSense.

    Affiliate managers and networks should also explore ways they can help their Paid Search Advertisers best utilize content advertising so that their ads appear on the sites that are using AdSense.

    Finally, affiliate networks need to explore ways to simplify the traditional affiliate relationship to remove friction from the process. Merchants should be required to fully pre-fund accounts so affiliates can get quick payments. Simple processes should be created for non-technical affiliates to create ads on their site that are constantly optimized and updated by the affiliate networks. Basically, affiliate networks need to adopt the simplistic model that AdSense has created but apply that to their merchant programs.

    I foresee a time where I can set a specific target size for a specific network’s affiliate advertising on my site and modify the parameters of which partners show up in that space directly on the affiliate network's site. This information should be constantly updated by the network to display the ads from the list of merchants that I have selected so that my revenue is optimized.

    Time to embrace the simplistic model, and make things easier, otherwise services like AdSense will take over the shelf-space.
     
    patswald, Jun 22, 2007 IP
  2. YourMyspacePromo

    YourMyspacePromo Peon

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    #2
    Affiliates make more moeny :)
     
    YourMyspacePromo, Jun 22, 2007 IP
  3. patswald

    patswald Peon

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    #3
    ma vote is for adsense remember...lol!

    did u find the article helpful??

    plz hola n tell me, i got more of those!
     
    patswald, Jun 22, 2007 IP
  4. Shazz

    Shazz Prominent Member

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    #4
    Adsense is per click which I like, even though some affiliates pay out way more but its unlikely for the members to sign up for them sometimes
     
    Shazz, Jun 22, 2007 IP
  5. alejandro

    alejandro Active Member

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    #5
    I definitely prefer AdSense... if done correctly I have found there is much more money available from it.
     
    alejandro, Jun 22, 2007 IP
  6. Tearabite

    Tearabite Prominent Member

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    #6
    Adsense = easy, lots of clicks for low ePC
    Affilliate = more work but bigger payoff

    I say do BOTH !
     
    Tearabite, Jun 22, 2007 IP
  7. john269

    john269 Notable Member

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    #7
    I said affiliate when I should have really put both. Although saying this affiliate programs can earn much more. It just depends on how good you are at doing the pre-selling and promoting of the programs products and how much they cost. Just imagin if you sold Jewellry for $5,000 and you got 12% commission. That is a big one off sale of around $600 commission for you. Imagin if it only took 50 visitors for that you will be earning $12 per click on average.
     
    john269, Jun 22, 2007 IP
  8. Big0ne

    Big0ne Well-Known Member

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    #8
    This thread might be in wrong section since most people here use (prefer) Adsense.

    It all depens on your niche and traffic.
     
    Big0ne, Jun 22, 2007 IP
  9. john269

    john269 Notable Member

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    #9
    I like both affiliate programs and adsense. It's best to have more than one way of earning. Never had your eggs all in one basket I say.

    Also I do agree with you that it is most likely to have more votes for adsense within this thread and if you put it into the affiliate programs forum then it probably would have more votes for affiliate programs or both.
     
    john269, Jun 22, 2007 IP
  10. iRU

    iRU Peon

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    #10
    I prefer Adsense as what I need is to get visitors to click on my ads, not to buy anything or to do anything like Affiliate :)
    Adsense is easier
     
    iRU, Jun 22, 2007 IP
  11. john269

    john269 Notable Member

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    #11
    Adsense is easier, but more money can be made from affiliate programs, and that is on a per click basis on average.
     
    john269, Jun 23, 2007 IP
  12. KC TAN

    KC TAN Well-Known Member

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    #12
    I am currently having better results from the Adsense but is looking forward to pull in more from my affiliate channels :)
     
    KC TAN, Jun 23, 2007 IP
  13. add_cents

    add_cents Peon

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    #13
    I started with AdSense only, but now I added some affiliate stuff. Not seeing results just yet.
     
    add_cents, Jun 23, 2007 IP