This is what I did: 1. Created a website (obviously). 2. Made a nice design for it, nice logo etc. 3. Got steady traffic and a PR. 4. Removed the nice design from 2, and replaced it with something very amateur looking. (Navigation still good, of course). After 4. my adsense got over the double amount of clicks! Think it could be because people get disapointed and want a more professional site, so they click the adsense. Anyone else tried this? With the same results?
Its an interesting strategy, i haven't tried it, and it makes a lot of sense, but i think the fussy part of me would be niggled by myself making a site less attractive and id feel the urge to fix it. Its making money for you though, then well done.
This is a theory i have read many times. Don't give much to visitors, so they click to find what they need elsewere. If this makes you money, what can we say. Other that the visitors will never come back. But do you want them to come back ? I guess not.
While this could certainly make you some money, I don't see how it's going to work in the long term. Most probably visitors will get annoyed to death by the ugly design and poor site experience and you will end up with loosing traffic. Am I missing something?
Well, as i wrote above, it all depends if you want the visitors to come back. If you want only new visitors, it doesn't really matter. I'm also not sure what happens in the long run.
If it is a myspace site for example, it might works. Those visitors not always come back anyway. If it is a forum for example. You can't scare them away, you need them, you need active members.
lol.. My advice is to maintain the professional look and sell some banners there. You will get much more comparing to the Adsense clicks. I have a site that blend adsense units to the content and earns around $100 per month but a 468 x 60 pixels banner will fetch me that value as well on the same site. Of course, you can sell more banners Good luck on keeping your visitors returning to your site!
No offence but: (1) You have a somehow bad website and visitors come, don't find what they are looking for, and click the ads. So they leave disappointed. (2) You say that the same visitors bookmark and come again .... to click !! That doesn't make ANY sense. Sorry. That COULD work if we are talking for NEW visitors only. Otherwise ... Sorry, i don't buy that.
That means you rely on SERP only. Keep in mind SERP is not stable. Having 1000+ RSS subscribers and 1/4 of your visitors have bookmarked the site... it's a whole different story. But as you say it depends on your strategy and goals.
bad strategy i think .. visitors will think you are not professional and also you have to give the BEST .. but not all of it to keep them coming
It may work in the short term, but over the long haul I would want my site to be professional looking.
interesting formula... but as the rest are saying you're probably risking getting returning users. you'll have to depend always on a new user coming along
Like any strategy this might work on certain sites(niches) but not on all that's for sure And trust me many don't care about design ...
looks like either your visitors got used to the old template and were not clicking anymore and when you changed the design, they started clicking due to new ad positioning. or your ad placement is better on the new design than the old one. thats why its important to play with ad positioning to see which one works out
I think you need a easy, nice looking, and functional design for your website, if you want that your visitors come back to your website again. Then it is important your ads placement. If you do all these, then you are on the road making money with adsense.