Hi Guys, I am unleashing one of the results in one of my website. Here is my live stats. Source - Revenue - Impression - CTR Search - $59.85 - 8,370 - 4.74% Direct - $4.63 - 8,839 - 0.49% WOW. Look at this. Search traffic yielded around $60 and Direct traffic only around $4.63. Do you guys face the same situation? Is there any way to increase the revenue of direct traffic?
This tells you that searchers are focused on finding something specific thus you results are higher. Look at your log files and see exactly what they are looking for... and see if you can't improve it.
I do not have to run in the blog search alliance, but the revenue generated by the direct flow is indeed very low.