My CPC has gone up in the last few days. It's actually higher than it's ever been. Now, I need to bring CTR back up somehow.
Wow, it's almost a relief I found this thread... I thought it was just my sites. My revenue has gone down 60% or so which at this rate, I won't be able to afford my server. Funny thing is, my uniques have gone up by 1k in the past month yet I'm getting about 3 cents a click now as compared to 10-20 cents. My clicks have been around the average...some days more, some less. My CTR is doing better, just I'm not making shit per click. I'm trying YPN right now...can't get much worse than 3 cents a click.
I have experienced the same thing. Will advise you to concentrate on creating more content rich website to compensate for the loss. thats exactly what i am doing now. good luck!
It's down for a lot of people..nothing we can do about it! Lets just wait and see if it gets better in Jan.