my ad revenue has been dropped since november from 300+ to 200+ in december and now 100+ ..... however the traffic is increase. Overall ecpm dropped even with same number of clicks. Maybe google has changed something in their calculation ... or Adword's advertiser is paying less (getting smarter)
Its dropped. I spoke to some advertisers in my niche personally and they told me they have cut down their budgets by almost 50% and still getting same impressions and CTR. Who wants to pay more when you can get the same conversions with 50% less money spent?
around january 15-16 i had the begin of an approx 20% increase and that seems to last until these hours while eCPM went slightly DOWN - the page impressions G shows now is substantially UP to over-compensate for the lower eCPM. but i have to admit that only about 24% of my total traffic is form USA - the rest is from all over the world, hence from some economically stronger countries.
Yes, Google is having serious problems right now. Their ads are getting less and less clicked. Their performance this quarter is really low!
Mine dropped at the start of the new year and dropped dramatically starting yesterday as well as today. Ouch!
Google seems to be keeping the lion's share for itself! What else can you expect when its share prices are spiraling down and profit projections being missed? policy on not disclosing the revenue sharing percentage is their savior now!
I do not think so since Google is yet the largest and the most popular advertisers.publishers network on the Internet. It is still paying higher CPC than other networks.