I've asked this question before and didn't really get an answer. I'll try to ask a better question this time. I'm seeing a major difference between my overview reports and my detailed reports. I'm not able to see where a majority of my clicks are coming from. I've created channels for every page that i have ads on. I've double, tripple, quadruple checked this. I haven't created custom channels for the ad types though. Could this be the problem? I've also had trouble tracking clicks on my index page. When I created a URL channel for the index page it gave me the stats for every page on the site for that channel. I then setup another channel for the /index.html version of the page. I only receive a handful of results from this channel, contrary to what my stats show. I'm sure this is because most people enter my site through internal pages and rarely navigate back to the index page. Those would be the the only pageviews that would directly access the /index.html page. I have two ad types on most of my pages. Text ads and link ads (example) Do I need to create custom channels to see this impressions and clicks?