I noticed that Adsense for February is now showing reduced amounts for a couple of days - ie there has been a retrospective deduction. Also, 1 of the 500 url channels I track is showing 1 click for yesterday with a 50% CTR and an eCPM but nothing in the estimated earnings column. Is this about advertisers threatening to pull out of AdSense and adsense making it up to them by ripping off relatively small operations like myself? Or is it about AdSense identifying malicious clickers or whatever they are termed? Should I take it on the chin or contact adsesne?
when you chose to be a " ... relatively small operation ..." you also chose to be a "low earning=low benefits to the world" operation. low www output means low www value and as such you are easily replaceable by millions of other ad-sites. Google has to survive as well and admin cost for small operations are % higher than for large operations. the last 3 years Google had repeated eCPM reductions to less than 40% from what it was some 3 years ago. to compensate we (I) had to substantially increase productivity ... and YES it works, you can maintain or even increase your total amount earned by increasing efforts, quality and creativity I have nothing to complain for the last 3 months - all as usual = productivity up, traffic up, earnings up decreasing G earnings has its real advantage you have to either grow stronger/better or you die in online business - just like in nature: the strong ones grow stronger, the weak ones die. the choice to be strong publisher or weak publisher is and always was OUR own choice!
I believe that Hans, hit it right on the head, but i'll put it a little simpler. Google will screw you if you are small and not actively growing.
it may feel as such but I belief Google itself has all the pressure from the market and has to filter the best ad sites / publisher sites for highest paying advertising companies a small site has near no value for an advertiser as small sites are too inefficient for channel targeting or at least site targeting by advertisers in addition it is about quality and reputation of ad-sites high end commercial advertisers require high end authority sites for their million dollar campaigns each year authority sites attract professional readers and thus professional customers hobby sites attract accidental readers which may turn into bad or no customers at all that means that I belief it actually only is the web publisher himself to screw himself by his own laziness to become an expert in a particular field and thus turns his site into an authority site with ten thousands of daily visitors ... by the end of all most difficult global crisis days the OLD sites having worked hard for many years or decades - those having INVENTED internet, invented a niche, created new ideas that really prosper all the way just look at a long time published success story on Google Adsense https://www.google.com/adsense/static/en_US/AsktheBuilder.html and have a look at the AsktheBuilder.com site founded in 1995 .. that is many years of hard work and if you look at that owners other credentials and qualifications - then see a real world success story - FIRST work hard and acquire real professional skills and expertise THEN start publishing and earning while in modern days young ones FIRST want to make easy money and hope to skip the working and learning and first becoming expert part completely - by reuse of stolen content, copying existing content, using automated content, publishing monkey business junk stuff already done by thousands of millions of others ... Google is under pressure from many sides - like all global leaders of any industry are - from publishers, from advertisers, from legal side and political sides, from illegal use of content and hackers .... and from other ad providers such as Y and MS etc and Google thus has to strictly provide BEST content sites to BEST advertisers. G only can be successful if honest hard working advertisers succeed and if unique quality content sites succeed as well.
Yeah! Google has lowered down the paying rates! almost every niche got effected due to content hackers & stupid publishers
http://computermunch.blogspot.com/ The estimate is only an estimate so at the end you dont need to get worried cas its only an estimate
By a small operation I mean just me. My output and the additions I make to my site are original and well written and I rank on page 1 for most of my blogs and sites. I'm building a good portfolio of sites. Your answer does not answer my questions but bangs its own drum. Not at all helpful. Have you even analysed your adsense earnings? I reckon it is wrong that google takes money off retrospectively. The advertiser (whoever it was) had an advert on one of my sites - took space - and someone clicked the advert. I did my job, attracted a reader who was interested in a relevant advertises product and gave the advertiser space. Comment on the question or start your own thread I'm sick of irrelevant posts.
I reckon Hans didn't read the question and went off on one. I wrote "relatively small". I've many thousands of pages built up over more than 3 years. I actively add more and update others. Hans hit his own nail on the head and should start a thread somewhere else instead of hijacking mine with assumptions and irrelevant observations. A forum should work like this: Members should read the thread post and answer its points.
A thing is a thing and only a thing. Whatever that thing is it will always be said to be that thing and only that thing. What has your post got to do with anything? It is becoming a total waste of time posting new threads on DP.