I'm a publisher that uses Google Adsense on blogs. I'm trying to find low competition niches that still receive some Google searches. Basically, I'm trying to find which keywords will work the best before I start my next blog. I've read info that says one of the best tools for this is the Google External Keyword Tool. The problem is, that's oriented towards Adwords users, not Adsense. Still, I've been running some searches and looking through the data to try and make sense of it. One advantage is that you can see the average amount of searches a keyword or phrase received within a month. Ok, under where it says "Advertiser Competition", it shows a small bar graph for each keyword set showing how much bid competition there is for that keyword. My question is, how does this translate to competition for Adsense Publishers? i.e., does high advertiser competition generally mean there's a ton of publisher sites out there using that keyword also? Or would it generally mean the exact opposite? I know I can also run Google searches and I've been doing that, but it's extremely time consuming to do for each keyword! Am I going about this totally the wrong way?
the competition graph show the adwords advertiser competition and not the competitive sites on organic search results. you can use that data if you are doing adwords advertising but that data is not useful if you are doing seo and target search engine traffic. monthly searches (both broad and exact) are useful information which you should be looking at.
Well, yeah. I mean like I said the monthly searches are definitely helpful info; I just didn't know whether or not the ad competition bar would be any indication of what I'm going up against, if there was any correlation. Thanks. Alright, well then, does anyone know of any free Google research tools which can be used by Adsense publishers? It would be great to be able to get scientific with it, instead of feeling like I'm flying blind. Thanks.