Hello Recently i started to visit much in adsense forums to see the effects of economy on eCPM of other publishers and saw about 2 to 3 threads about adsense placement for celebrity sites. Based on my experience which i got from my about 100 sites i put on some good things in article which we can follow to get good results. You can read the article at Adsense Tips for Celebrity Sites Hope this will help somebody Sanjay