AdSense Per Click Payout Based On Natural Rankings

Is what you are saying DP is that say a meso site that ranks way down in the 100's would payout less for adsense than say a top 3 site? That would make sense to me. If you searched Meso and your site came up first, it would be in G's best interest to pay the most to the site who posted the highest and would most likely have the most visitors.

 

Well now just rank higher for that keyword and let us know if your pay per click goes up as well.

What if the keyword AdSense is showing for is "Warcraft" and you don't rank anywhere near the top for that one keyphrase but you rank well for "World of Warcraft?" The advertisers are paying for the keyword "Warcraft" not "World of Warcraft."

 

The theory is consistent with what I see, and it makes sense

Cheers,

JL

 

I guess to me I had always assumed this is what it was, hence my (and many others) strong determination to attain top postings and having adsense on my sites. I will definitely monitor it more closely. I do have one 'anomoly' and that is my virus protection page. It does not rank well, but any traffic that goes and that clicks on the ads there seems to pay large dividends per my channels. It is too difficult for me to try to attain top postings for that page, but every once in a while there is a nice surprise when someone clicks there (***THIS IS NOT A SOLICITATION TO CLICK ON MY VIRUS PAGE OR ANY PAGES ADSENSE, I WILL TRACK IP'S, SO PLEASE DO NOT DO IT. THANK YOU FOR RESPECTING MY REQUEST****)

 

Forgive me, but I dont see how this would enhance things for google.

Why would they care where an ad was clicked from? A click is a click - assuming only that its a legitimate click - why would they care what the ranking of the page is?

 

Very interesting observation, it makes good sense from publishers' part. But if think from adwords' point of view, Google should show the highest bids, that's how Adwords works, and also what advertisers want. It makes no sense for Google to show lower bids.

Another explanation would be that Google pay different CPC to different publishers.

 

Highest targetted traffic = most clicks (likely) which equates to the most money.

 

but its not like the ads only appear on 1 site - they appear on many at the same time. Its the click that matters - not where it came from.

 

NC pretty much said it, but think of it from the advertisers perspective.

Let's say you're buying ad space from Google and you are paying the most money for your ads to be shown for a certain keyword. Wouldn't you want you ads shown on the most relevant pages to the keyword you are paying for? This would mean the most relevant page for the keyword you're paying for would be the page your ads show up on.

I mean which would you rather see;
1) Your ads showing up some kids blog who mentions they just bought a new "Canon Digital Camera" and since his AdSense is directly under his post it shows ads for Canon Digital Camera Deals, but the rest of this persons blog is about Star Wars?
OR
2) Have your ads showing up on a digital camera review site on a page specifically about the latest and greatest Canon Digital Camera that ranks #1 for the search phrase "Canon Digital Camera?"

If I was the highest paying advertiser I'd want choice 2.

And if Google could make sure that scenario 2 happened to me more than scenario 1 I'd stick with Google.

AdSense brought in something like 48% of their total revenue so they want more advertisers. And by placing the highest paying advertisers in the best spots (ie. like having the back cover of a magazine be your ad) you attract the biggest advertisers and more people want to advertise with you [Google].
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If you just want traffic than the click is all that matters.

But if you want well target traffic then it does matter.

And well targeted traffic meaning people who are searching for Canon Digital Cameras or Digital Camera Deals, or Camera Deals.

The page doing the advertising will get a lot more sales from 50 people who are looking for what they sell, rather than 100 people who are looking for something completely different to buy. Or even a 1000 people who aren't looking to buy anything, but happen to stumble onto their page. The 50 well target people will give out a higher conversion rate. Almost always.

 

Only addition I would make SGH is that I would really only want my ads displaying where traffic was going to turn into $$$$. Personal blogs I am not sure are the most appropriate place to have adsense ads displayed. I mean, most of us do it, but I try to maintain my blog as a business and tech blog.

I would not want to find out my canon digital camera (which are great by the way) ad was being displayed and potentially clicked on by a kids friend from his blog.

This is still in its 'infancy' and certain strategies and ideas will be worked out as it continues to grow and prosper.

 

I disagree. The click matters, for us publishers, but as for an advertiser you want your ad getting seen by the most relevant eyes out there. Again, some clicks from a kids blog are not the same as some clicks from tech review page as SGH said. Better chance for conversion and more likely to pay MORE for future use and then bigger returns to us advertisers who are promoting their ads.

 

I think we are on the same page.
I would want my ads displaying on the tech review site rather than a random blog as well. But I don't think, as an AdWords advertiser, you have a choice whether or not your ads show on someone's blog or a tech review site. They are both considered part of the "content network" so I don't think advertisers have much of a choice. This is where Google comes in to place the higher paid ads on more relevant sites displaying AdSense. Or so this theory goes.

 

Shawn,

Just curious where that information may be from? Would that mean they take into consideration the type of content you are writing for your ads (or images created) as well as price?

 

I was under the impression that this only applied to the ads found in the google SERP's.

Not the adsense publisher sites.

Is that wrong then?

 

One way to check this theory is to find a keyword two DPers rank for. One high and one low. Stick AdSense on there and see the earnings. If they're not the same but the ads are the same and we are one step closer.

 

Let me give an example..

5 bidders for keyword xxx
$5, $4, $3, $2 and $1.

Google checks the score of all its publishers for the keyword xxx.
Those with higher score would be given the $5 and $4 ads...and so on.

It could be a way for them to distribute out the ads. However, the algo would not be so straight forward as it has to take into account all the adwords and all the publishers and then decide what ads to show...1 way is to decide what keywords each page score highest for and then use the above allocation method..