hi, Just attended the Adsense Optimisation live webinar conducted by the Adsense team... I have posted some of the questions asked and answred by the Adsense Team. You can find those at http://www.1your.com/drupal/AdsenseOptimisationWebinar More to come... check again later Deepak
Check out the full Adsense Optimisation Webinar from the Google Adsense Team in Youtube using the below link. (Not sure everyone got a mail from Google with this link) http://www.youtube.com/watch?v=G8gNaSMWw2w Also don't forget to check out the questions and answers (answered by the live Adsense Team) at http://www.1your.com/drupal/AdsenseOptimisationWebinar http://www.1your.com/drupal/AdsenseOptimisationWebinarPage2 Below the complete email from Adsense just in case anyone else is missed out. ************************************* Hi, As a follow up to our first AdSense webinar of 2009, we wanted to provide you with the recording so you can review the material at your leisure. Please note that the recording for this webinar is being sent to all publishers who signed up for the event; however, in the future, only publishers who attend the event will be receive these notifications. Read on for the answers to the most frequently asked questions from the live chat session. Does adding additional ad units to your pages decrease CPC or eCPM? Usually, most publishers see overall revenue gains if they place more ad units on their pages. Publishers may see a decrease in the average "eCPM" in their account, but this is expected because the additional ads on a page will usually generate lower per-click revenue. For example, the top 4 ads on a page will generate the most revenue through our auction model, and the next 5-8 ads will generate lower amounts. However, the overall revenue generated will usually be higher for the publisher. Why are there large revenue fluctuations? Many factors affect earnings including ad format, ad placement, user behavior and advertiser spending behavior. We recommend checking out our two-part blog post series on diagnosing revenue fluctuations to help troubleshoot your own issue. I am doing everything right, but still earning low revenue. What else can I do? Growing your user base is key to improving your revenue. Use analytics to better understand where your users are coming from and what content is most popular to cater to your users’ needs. What is the performance difference between the 300x250 and the 336x280 units? The 336x280 usually has a higher CTR; however we tend to have a higher image inventory for the 300x250 unit. Ultimately, both the large and medium rectangles are two of our top performing ad units, so using the one which fits most seamlessly into your site design is key. Lastly, below are the links referenced during the webinar for your convenience: * Channels * Optimization tips * AdSense for search * AdSense Help Center * AdSense User Forum * AdSense Blog * Follow AdSense on Twitter Cheers, The AdSense Optimization Team *****************************************